Beneteau ViageBeneteau America has named Viage Group, based in Sarasota, Florida, as the exclusive dealer for Beneteau’s Powerboats Division in Western Florida.

“The Viage Group is a new joint venture between longtime industry executives Eddie Russell and Barry Marshall. Their combined expertise and commitment to customer satisfaction give little doubt to the success our brands will meet with their support in Western Florida, and by extension the greater Florida Panhandle region”, commented  Justin Joyner, powerboat sales manager for Beneteau America. “Beneteau is 100 percent behind their philosophy of changing the way a brand and retailer work together to enhance the boat buying and ownership experience for customers.”

Russell and managing partner Marshall bring over 50 years of marine retail experience to Viage and the Beneteau Powerboats distribution network. Viage Group’s vision is to establish a long-term relationship with each and every boat buyer; putting customers first, and connecting them with the right boat and the most qualified professionals in the industry.

“Beneteau is a prestigious brand, run by a financially strong and independent company whose management believes that the boat buying experience can and should be better,” says Viage founder, Ed Russell. “The customer experience should always be gratifying and tailored to the specific needs, interests, and desires of each customer. There are virtually no limitations,” noted Russell.

The Viage Group will represent Beneteau Powerboats at the upcoming St. Petersburg Power and Sailboat Show from December 5-8 with three vessels – the Swift Trawler 34, Gran Turismo 38 and Gran Turismo 49.