Jonathon Pudney-NavicoNavico Holding AS, parent company to leading marine electronics brands Lowrance, Simrad and B&G, is pleased to announce a new marketing team structure designed to maximize market growth opportunities. Navico has appointed Jonathon Pudney to the role of Global Marketing Director. Jonathon previously worked at a number of high-level marketing and communications agencies before taking the role of International Marketing Communications Director for the De Beers Group.

During his tenure at De Beers, Jonathon’s efforts spanned more than 20 countries at the consumer and trade level. He was responsible for launching De Beers diamond marketing in China, developing and launching the world’s first diamond hallmark, the Forevermark, and running brands in multiple regions including the Americas, Asia Pacific, and Europe, Middle East and Africa.

The Navico Marketing team has also established three Global Brand Marketing Managers, whose roles will be to provide dedicated brand marketing resources and individual focus on the Lowrance, Simrad and B&G brands. Responsible for giving clear definition and driving significant growth within each brand’s individual market, the Simrad Yachting and Simrad Professional brands are overseen by former Product

Manager Dennis Hogan, the Lowrance brand is lead by Gordon Sprouse, and the B&G brand retains Jim Deheer at the helm. Jonathon and his Global Marketing team will further increase Navico’s leading position within the marine electronics market, expanding the three brands’ share of voice and unique marketing positions.

“Increased focus on marketing and communications is vital for global recognition, and as the largest leisure marine electronics company in the world, Navico has a lot of innovation and knowledge to share,” sail Leif Ottosson, CEO of Navico. “With a strong background in marine and luxury consumer goods, our new global marketing team is in an excellent position to the lead Lowrance, Simrad and B&G brands forward in mind share and sales growth.”

www.navico.com   www.lowrance.com   www.simrad-yachting.com   pro.simrad-yachting.com   www.bandg.com

Featured Articles

Featured Articles
  • Prev
We had the pleasure of speaking to Mike Gridley, Show Chairman of the Gravenhurst Antique Boat ...
On June 6th, 2018, Boating Ontario welcomed a sold-out field of 124 golfers at Innisbrook Golf ...
The Boating Industry Canada Employer of Choice (BICEOC) Award is the industry's only Made-in-Canada ...
It’s true…research has discovered that 40% of boaters set out without legally required safety ...
Interest in Boating Ontario’s 2018 spring regional meetings appears to be very high among marina ...
As enjoyable as our shows are here at home, a trip over to Dusseldorf, Germany for the biggest ...
On Friday, January 12th, at the Toronto International Boat Show, the Boating Industry Canada ...
The Boating Ontario Conference held in Collingwood, Ontario November 25 to 27, included a number of ...
Last night Boating Ontario presented BIC’s Andy Adams with the W.J. Robertson ...
History was made in Amsterdam, Netherlands on November 15 as Campion Marine became the first ...

MIKE GRIDLEY: SHOW CHAIRMAN OF GRAVENHURST’S ANTIQUE BOAT SHOW

Mike GridleyWe had the pleasure of speaking to Mike Gridley, Show Chairman of the Gravenhurst Antique Boat Show, which took place this past weekend, on July 7th as part of the Toronto Chapter of the Antique and Classic Boat Society. 

Mike reports that Another Vintage Boat Show is in the books. By all accounts and the feedback and comments that we have received thus far it was a fantastic show. An absolute sell-out with 120 boats on display in the water and more on land, including fiberglass boats! ACBS President Tom Crawford was in attendance. READ MORE

 

 

Marine Products

  • Prev
Canada Metal (Pacific’s) brand, Titan Marine Products has a clever anchor flip swivel to make ...
NavPod, manufacturer of waterproof housings for marine electronics, has announced an all new ...
Xtreme Boat Proof is dedicated to providing new generation durable coatings and sealants for the ...
Using red lighting onboard at night has significant practical and safety attributes, providing ...
New WS300 Series of High Precision Wind Sensors Offer Improved Accuracy and Performance
The IPX6 waterproof 12/24V Qi certified waterproof wireless charging range enables charging for the ...
When nature calls, an onboard toilet beats a bucket, bottle or backstay any day. Albin Pump Marine ...
For years, Furuno's SC30 Satellite Compass has provided highly accurate and stable heading, as well ...
Two years ago we tested the waters of upholstery fixings by introducing the Textile Range to offer ...
Star brite Nosguard Sg Boat Odor Eliminator removes foul odors permanently.

XTREME BOAT PROOF MAY BE THE LAST COATING YOU WILL EVER HAVE TO APPLY

Xtreme Boat Proof

 

 

Xtreme Boat Proof is dedicated to providing new generation durable coatings and sealants for the marine industry applied using our Fusion Gun. Products like fastest curing polysulphide teak sealers and anti-graffiti silicone coatings are just a few of the unique offerings for this market. The hottest seller is the Fusion Gun applied polyurea which is used for extreme waterproofing, reinforcing, corrosion proofing and abrasion proofing boat bottoms and also used in many... READ MORE 

 

 

People

People
  • Prev
We are delighted to tell you that Les Sparks is celebrating his 45th anniversary with Mercury ...
“The wind is coming up. Tell the boys they can commence with the race.” Fittingly, these would be ...
BRP, a world leader in powersports, has announced that Tracy Crocker has been appointed to the ...
CMP has announced that Gerald Dyck has joined the firm to further enhance their growing portfolio ...
Lars Ljungström has been appointed to vice president of finance and chief financial officer (CFO) ...
John Alexander Roy passed away quietly at home on August 12 after a short battle with cancer. He ...
Torqeedohas announced that Greg Jung has been appointed vice president of marketing. In ...