Nov 20, 2017

Jens Bering IBEX Show 2017Jens Bering at the 2017 IBEX show

Online Video-Based Training Modules Will Help Dealer Sales Professionals Demo and Sell Volvo Penta Diesel Powered Boats

On November 15, Volvo Penta announced the launch of a new training support platform designed to help boat dealers sell Volvo Penta diesel powered boats.

The Volvo Penta Sales Academy is comprised of videos and associated resources that will help dealer salespersons understand and convey to prospects the key features and benefits of the Volvo Penta products, systems and service programs.

“The Volvo Penta Sales Academy is the latest effort in our Easy Boating initiative, which aims to make it easier for new and existing customers to enjoy the unique boating lifestyle by removing perceived barriers to entry,” said Jens Bering, Vice President of Marine Sales for Volvo Penta of the Americas.

Dealer salespersons participate in the Sales Academy by watching a series of video modules. At the end of each module the viewer takes an online quiz. The initial modules include:

• Volvo Penta history and products overview with a special focus on IPS
• Electronic Vessel Control (EVC) technology and associated Easy Boating solutions
• Tips on how to demo and sell Volvo Penta systems
• Service and warranty programs that will enhance customer satisfaction long after the sale
• Orientation programs that formally introduce the new owner to his or her vessel

Other new modules will be added over time. The platform also includes a “toolbox” of resources such as product brochures and engine leaflets for quick, easy access.

“A key link in the selling process is the boat dealer’s sales staff,” said Bering. “They are at the front line of customer interaction. The Sales Academy lessons will give them the confidence to demo the Volvo Penta Easy Boating systems – from the dash to the engine room – with all the resources they need for an effective sell directly at their fingertips.”

Wells-Fargo-Top-Leaderboard

Featured Articles

Featured Articles
  • Prev
At the June 6th Boating Ontario Golf Tournament, Rick Layzell CEO of Boating Ontario announced a ...
On June 6th, 2018, Boating Ontario welcomed a sold-out field of 124 golfers at Innisbrook Golf ...
The Boating Industry Canada Employer of Choice (BICEOC) Award is the industry's only Made-in-Canada ...
It’s true…research has discovered that 40% of boaters set out without legally required safety ...
Interest in Boating Ontario’s 2018 spring regional meetings appears to be very high among marina ...
As enjoyable as our shows are here at home, a trip over to Dusseldorf, Germany for the biggest ...
On Friday, January 12th, at the Toronto International Boat Show, the Boating Industry Canada ...
The Boating Ontario Conference held in Collingwood, Ontario November 25 to 27, included a number of ...
Last night Boating Ontario presented BIC’s Andy Adams with the W.J. Robertson ...
History was made in Amsterdam, Netherlands on November 15 as Campion Marine became the first ...

NMMA CANADA 400

 

NMMA CANADA MAKES OFFICIAL SUBMISSION TO GOVERNMENT OF CANADA REGARDING TARIFF ANNOUNCEMENT ON U.S. BOATS

NMMA Canada has made its official submission to the Government of Canada and the Prime Minister outlining our specific concerns regarding the retaliatory tariffs. A trade war between Canada and ...READ MORE

 

 

Marine Products

  • Prev
Two years ago we tested the waters of upholstery fixings by introducing the Textile Range to offer ...
Star briteNosguard Sg Boat Odor Eliminatorremoves foul odors permanently.
Garmin International, Inc., has just announced PanoptixLiveScope™ – a live scanning sonar that ...
Aerated baitwells offer anglers tremendous convenience, yet can prove a source of frustration by ...
Designed, developed and manufactured in-house, the naturally aspirated, 4.6L V-8 fourstroke engines ...
Industry Firsts Include Direct Injection and Integrated Electric Steering System
Furuno has a well-earned reputation for building the most durable and feature-rich commercial ...
The word "innovative" is oft-used, but rarely in reference to a pail. With Shurhold Industries' One ...
FLIR Systems, Inc., has announced the Raymarine Magnum™ high-performance open array radar featuring ...
Kohler, a global leader in power systems, is expanding its lineup of marine generators with the ...

People

People
  • Prev
We are delighted to tell you that Les Sparks is celebrating his 45th anniversary with Mercury ...
“The wind is coming up. Tell the boys they can commence with the race.” Fittingly, these would be ...
BRP, a world leader in powersports, has announced that Tracy Crocker has been appointed to the ...
CMP has announced that Gerald Dyck has joined the firm to further enhance their growing portfolio ...
Lars Ljungström has been appointed to vice president of finance and chief financial officer (CFO) ...
John Alexander Roy passed away quietly at home on August 12 after a short battle with cancer. He ...
Torqeedohas announced that Greg Jung has been appointed vice president of marketing. In ...