Feb 27, 2018

Mercury Lake XMercury Marine, the world leader in marine propulsion, is reviving a piece of its history as the company has agreed to lease the property at Lake X in Central Florida. Lake X, a pillar of Mercury’s heritage, was designed and built by Mercury Marine Founder E. Carl Kiekhaefer in 1957 and later sold to the Kirchman Foundation, who still owns the property today. The facility was designed to be the most secluded marine testing facility in the world with 12,000 acres of land and 1,440 acres of water at Lake Conlin.

“Mercury Marine is closing in on its 80th anniversary (in 2019) and we have a rich heritage that is unmatched in the marine industry,” said Michelle Dauchy, Mercury Marine chief marketing officer. “Returning to Lake X is an opportunity to build an immersive brand experience around that heritage and capitalize on the popularity of the Mercury brand. We have been able to host customer and media events as well as take advantage of the lake to test product.”

The location, based in Osceola County, Florida, is roughly three miles long, one-mile wide and nearly six miles in circumference. Lake X was long used for performance tests of Mercury-powered boats, R&D, new product testing and endurance validation. Mercury Marine occupied Lake X until 2004 when it chose to not renew its lease.

The secluded freshwater lake is also known for one of Mercury’s most famous PR events that took place in 1957 where a 50,000-mile endurance run, featuring two boats running continuously on a closed 5.8-mile course, 24 hours a day, seven days a week made marine industry history.

“We hear stories all the time about folks who worked for Mr. Kiekhaefer and their wonderful experiences at Lake X,” said Dauchy. “We want to create new memories and build on our heritage of performance, reliability and to merge together our new Go Boldly brand cache with almost 80 years of history.

Featured Articles

Featured Articles
  • Prev
At the recent Groupe Beneteau Cadillac dealer meeting in Sarasota, John Armstrong and I were ...
This August, Mercury Marine announced the acquisition of the Power Products group of companies. ...
Come February, Miami becomes the hot spot for hundreds of thousands looking to escape the winter ...
Have you ever put out a live fire? Do you know when you should try a fire extinguisher and when you ...
Earlier this month, 125 Boating Ontario members took a few moments to share their company’s ...
We had the pleasure of speaking to Mike Gridley, Show Chairman of the Gravenhurst Antique Boat ...
On June 6th, 2018, Boating Ontario welcomed a sold-out field of 124 golfers at Innisbrook Golf ...
The Boating Industry Canada Employer of Choice (BICEOC) Award is the industry's only Made-in-Canada ...
It’s true…research has discovered that 40% of boaters set out without legally required safety ...
Interest in Boating Ontario’s 2018 spring regional meetings appears to be very high among marina ...

STUDY FINDS OCEANS INDUSTRY CAREER OPPORTUNITIES UNDER THE RADAR AMONG NEW BRUNSWICK YOUTH

New Brunswick StudyA study released July 31st, highlights the need to increase awareness among New Brunswick youth about career opportunities in the oceans industry, including aquaculture, shipbuilding, boatbuilding, tidal energy, and ocean technologies.

The Student Intentions and Perceptions Study, developed by researchers for the Marine People Partnership (MPP) at the Institute for Ocean Research Enterprise (IORE), along with the New Brunswick Department of Education and Early Childhood Development (EECD), summarizes data and insights gained from a survey of over 3,200 students in grades 6-9 across New Brunswick regarding careers in the Oceans Industry. READ MORE

Marine Products

  • Prev
In over 100 years, the chamois hasn't changed that much. But Shurhold Industries found a way to ...
Few boat owners want to continually have to think about their vessel's electrical system, ...
Volvo Penta has unveiled a new Water Sport Control system designed to create a unique user ...
Mercury Marine has announced that it will offer joystick piloting on V-6 3.4L 200hp and 225hp ...
In over 100 years, the chamois hasn't changed that much. But Shurhold Industries found a way to ...
When it comes to electricity, safety is paramount. Hubbell Marine now offers 15 and 25 kVA ...
The United States Coast Guard (USCG) recently published an alert (bit.ly/2PPRK50) detailing the ...
Weather-Resistant and Design-Forward Sunbrella SeaMark Offers 100% Waterproof Material for Marine ...
BRP has come out with a new, specialized Sea-Doo model purpose-built for fishermen and women. The ...
Here’s some fun! Oru Kayak, makers of the original origami-inspired folding kayak, are unveiling ...

TRANSDUCERS USA INTRODUCES EXPANDEDLINE OF TONELIGHT™ SERIES WARNING INDICATORS

Tonlight Warning Indicators

 

 

Transducers USA, has announced the expansion of their Tonelight™ Series of warning indicators to include a family of new models with stainless steel housings. These panel-mounted devices feature a unique combination of audible and LED warning signals. Tonelight annunciators emit both sound and flashing lights, which is especially desirable in environmental conditions with high levels of ambient noise. READ MORE

 

 

People

People
  • Prev
Weems & Plath President Peter Trogdon has announced a “Change of Watch” at the company he ...
North Sails are pleased to announce that Robert Greenhalgh has joined the team. A key hire ...
We are delighted to tell you that Les Sparks is celebrating his 45th anniversary with Mercury ...
“The wind is coming up. Tell the boys they can commence with the race.” Fittingly, these would be ...
BRP, a world leader in powersports, has announced that Tracy Crocker has been appointed to the ...
CMP has announced that Gerald Dyck has joined the firm to further enhance their growing portfolio ...
Lars Ljungström has been appointed to vice president of finance and chief financial officer (CFO) ...
John Alexander Roy passed away quietly at home on August 12 after a short battle with cancer. He ...
Torqeedohas announced that Greg Jung has been appointed vice president of marketing. In ...