July 9, 2018

Tracy CrockerEvinrude announced on June 28th that it is now a part of the newly established BRP Marine Group. Tracy Crocker, Senior Vice-President and General Manager of Evinrude since 2017, has been appointed President of the Group, effective immediately. Crocker will be responsible for the strategic direction and operations of the BRP Marine Group while maintaining his active role at Evinrude.

Evinrude, an outboard engine manufacturer that developed the first commercially viable outboard engine in 1909, will join Alumacraft, a 70-plus year-old manufacturer of aluminum fishing boats which was acquired on June 28th. The acquisition of Alumacraft and creation of BRP Marine Group reinforces BRP’s commitment to become a leading global marine corporation.

“This is an opportunity for BRP and is the first step of many towards our goal to become a leading marine company,” said Crocker. “The formation of BRP Marine Group with two iconic marine industry players in Evinrude and Alumacraft will open up a world of possibilities for us within the marine industry. Our key objective is to provide high quality, innovative opportunities that help families create unforgettable memories on the water.”

Crocker continued, “For nearly 110 years, Evinrude has led years of invention, re-invention and innovation of outboard engine manufacturing. Leveraging BRP’s state-of-the-art manufacturing expertise in powersports will allow us to continue our development of innovative technology and production of user-friendly, fuel efficient, and environmentally friendly outboard engines.”

“This acquisition was a natural fit for us as the first step in our newly formed Marine Group,” said José Boisjoli, President and CEO of BRP. “In the short term, we plan to focus on network optimization and dealer conversion to leverage both product lines’ strengths and gradually develop our presence in the industry. In about three years from now, we expect to be in a position to truly transform the marine industry. Along with our approach to innovation and design expertise, we will apply a buy, build and transform strategy to do for the marine business what we have done for the powersports business.”

Evinrude and Alumacraft will experience no changes in day-to-day operations and will remain independent companies within the BRP Marine Group. Terms of the Alumacraft acquisition are not being disclosed.

For additional information on Alumacraft, visit alumacraft.com

Featured Articles

Featured Articles
  • Prev
Earlier this month, 125 Boating Ontario members took a few moments to share their company’s ...
We had the pleasure of speaking to Mike Gridley, Show Chairman of the Gravenhurst Antique Boat ...
On June 6th, 2018, Boating Ontario welcomed a sold-out field of 124 golfers at Innisbrook Golf ...
The Boating Industry Canada Employer of Choice (BICEOC) Award is the industry's only Made-in-Canada ...
It’s true…research has discovered that 40% of boaters set out without legally required safety ...
Interest in Boating Ontario’s 2018 spring regional meetings appears to be very high among marina ...
As enjoyable as our shows are here at home, a trip over to Dusseldorf, Germany for the biggest ...
On Friday, January 12th, at the Toronto International Boat Show, the Boating Industry Canada ...
The Boating Ontario Conference held in Collingwood, Ontario November 25 to 27, included a number of ...
Last night Boating Ontario presented BIC’s Andy Adams with the W.J. Robertson ...

STUDY FINDS OCEANS INDUSTRY CAREER OPPORTUNITIES UNDER THE RADAR AMONG NEW BRUNSWICK YOUTH

New Brunswick StudyA study released July 31st, highlights the need to increase awareness among New Brunswick youth about career opportunities in the oceans industry, including aquaculture, shipbuilding, boatbuilding, tidal energy, and ocean technologies.

The Student Intentions and Perceptions Study, developed by researchers for the Marine People Partnership (MPP) at the Institute for Ocean Research Enterprise (IORE), along with the New Brunswick Department of Education and Early Childhood Development (EECD), summarizes data and insights gained from a survey of over 3,200 students in grades 6-9 across New Brunswick regarding careers in the Oceans Industry. READ MORE

Marine Products

  • Prev
BRP has come out with a new, specialized Sea-Doo model purpose-built for fishermen and women. The ...
Here’s some fun! Oru Kayak, makers of the original origami-inspired folding kayak, are unveiling ...
The Sansin Corporation, a global leader in environmentally friendly, high-performance wood ...
Having a utility pump with a flexible intake hose can be a welcome problem solver in many ...
Buoyweather, the popular marine forecasting website and mobile application, has expanded its ...
Manufactured by Engineered Marine Coatings for use above the waterline, Quantum99 is a hybrid ...
Lowrance®, a world-leader in fishing electronics since 1957 — announced today the release of a new ...
The Centek Marine BilgeKleen™ filter system automatically removes oil, gas, diesel fuel and other ...
Smartphone/tablet screens are difficult to see out on the water, especially wearing polarized ...
Vuzix® Corporation a leading supplier of Smart Glasses, Augmented Reality (AR) technologies and ...

TRANSDUCERS USA INTRODUCES EXPANDEDLINE OF TONELIGHT™ SERIES WARNING INDICATORS

Tonlight Warning Indicators

 

 

Transducers USA, has announced the expansion of their Tonelight™ Series of warning indicators to include a family of new models with stainless steel housings. These panel-mounted devices feature a unique combination of audible and LED warning signals. Tonelight annunciators emit both sound and flashing lights, which is especially desirable in environmental conditions with high levels of ambient noise. READ MORE

 

 

People

People
  • Prev
We are delighted to tell you that Les Sparks is celebrating his 45th anniversary with Mercury ...
“The wind is coming up. Tell the boys they can commence with the race.” Fittingly, these would be ...
BRP, a world leader in powersports, has announced that Tracy Crocker has been appointed to the ...
CMP has announced that Gerald Dyck has joined the firm to further enhance their growing portfolio ...
Lars Ljungström has been appointed to vice president of finance and chief financial officer (CFO) ...
John Alexander Roy passed away quietly at home on August 12 after a short battle with cancer. He ...
Torqeedohas announced that Greg Jung has been appointed vice president of marketing. In ...