Nov 13, 2018

Mercury At FlibsMercury Marine continues to grow its presence in key saltwater markets including a record-setting presence at the 2018 Fort Lauderdale International Boat Show.  Mercury outboards accounted for almost half of all engines in the on-water display at last week’s show and had more outboard engines on display throughout the entire show than any other engine manufacturer.  For two consecutive years, Mercury’s presence on OEM selected boats has increased by close to 25 percent each year at FLIBS highlighting consistent year over year growth at the show fueled by the success of Mercury’s new products.  Mercury Marine has continued to see strong share gains at key saltwater boat shows over the past few years highlighted by new partnerships with key OEM’s who are displaying Mercury outboards, some for the first time.
 
“To kick off the North American boat show season with nearly half of the on-water boats on display showcasing Mercury outboards is a powerful statement that consumers are demanding Mercury engines,” said John Pfeifer, Mercury Marine president. “Both our mainline and Mercury Racing outboards continue to grow in demand in key saltwater markets and it was great to hear from consumers in Ft. Lauderdale who are asking for Mercury four-stroke power.”
 
In addition to consumer demand, Mercury has taken advantage of new or expanded relationships with global boat builders who are building boats exclusively with Mercury outboard power.  Beneteau announced two new boat models including the Antares outboard line that will display Mercury’s V-6 outboards exclusively.  Other brands showcased multiple Mercury outboards including Nor-Tech who showcased Mercury exclusively including two boats with quint-400R racing outboard engines, a 450 Sport and a 452 Super Fish.
 
Ft. Lauderdale was the first North American boat show where Mercury showcased all 19 of its new V-6 and V-8 four-stroke outboard engines launched in 2018.  The V-6 outboard line was launched in February at the Miami International Boat Show while the V-8 four-stroke outboard lineup was launched in late May 2018.
 
“We at Nor-Tech Hi-Performance Boats have enjoyed an exclusive relationship with Mercury Marine for several decades and I have never seen more Mercury engines in Lauderdale than I did this year,” said Henrik Margard, Nor-Tech Hi-Performance Boats Vice President of Manufacturing. “Just walking the show, we saw more boats with Mercury outboards than anyone else.  It was great to see that as the saltwater market continues to grow, consumers are gravitating towards Mercury.”
 
“We met with boat builders and dealers from around the world and the message was clear, this was the strongest showing they have ever seen from Mercury at FLIBS,” said Randy Caruana, Mercury Marine vice president of the Americas and Asia Pacific. “We expect this trend to continue as the saltwater boat show season progresses.”

Featured Articles

  • Prev
At the 2019 Toronto International Boat Show, Canadian Yachting magazine editor Andy Adams had the ...
A revolutionary “assisted docking” system that provides a glimpse into the future of boating ...
Georgian College through their Midland, Ontario campus is offering a three-day ABYC Electrical ...
On Friday, January 18th in the Heritage Court at the Toronto International Boat Show, News Week ...
On January 22nd, NMMA Canada inducted Brock Elliott, retired president of Campion Marine, into ...
At the Toronto International Boat Show this January, we will see an increased presence for Vanquish ...
Join us at TIBS at 4:00pm, Friday, January 18th in the Heritage Court for the Boating Industry ...
North America’s largest indoor boat show returns to the Enercare Centre from January 18 – 27, 2019 ...
The 57th annual Vancouver International Boat show – scheduled Wednesday, February 6th through ...
Again this year, partners NMMA Canada, Wells Fargo and Boating Industry Canada News Week will host ...

THE MARITIME MUSEUM OF BRITISH COLUMBIA PLANS TO REINVENT ITSELF AS THE CANADIAN MARITIME MUSEUM

 

Maritime MuseumBy Marianne Scott

Four years ago, the Maritime Museum of British Columbia (MMBC) lost its premises at 28 Bastion Square, a historic building it had occupied for more than 50 years. Some fallen plaster and several leaks had caused the Province, who owns the National Historic Site, to judge the structure unsafe and therefore asked MMBC to vacate the property. The Museum was forced to pack up its vast collections and put them in storage, thus keeping them mostly hidden from the public, scholars and historians.

Read More from The Maritime Museum...

 

Marine Products

  • Prev
“This is a very popular horsepower in Canada so there are a lot of boaters who will benefit from ...
Salt-X has become a new member of Boating Atlantic. The Salt-X product is a concentrated ...
Mercury Marine has announced the launch of the 400hp Verado outboard engine today, February 14th. ...
Garmin International, Inc., a unit of Garmin Ltd. (NASDAQ:GRMN), announced on February 14th, that ...
Dockmate, manufacturer of advanced wireless remote controls for yachts, announced today enhanced ...
Digital Yacht introduced a range of new boat networking products at the Miami Show last week. 
Onboard hot water used to be the exclusive purview of large vessels with inboard engines. With ...
SailTimer Inc. made the first-ever masthead anemometer that could transmit to smartphone apps. It ...
With the Vancouver International Boat Show just around the corner I contacted Campbell and Alex at ...
The the all-new 2020 GMC Sierra Heavy Duty combines greater trailering capability with ...

People

  • Prev
On January 27th in Cortina d’Ampezzo Italy, Boat International Media hosted the Superyacht Design ...
West Marine, the world’s largest boating supply retailer, has hired retail executive Ken ...
Groupe Beneteau is announcing Christophe Lavigne’s appointment as President of US brands Four ...
Weems & Plath President Peter Trogdon has announced a “Change of Watch” at the company he ...
North Sails are pleased to announce that Robert Greenhalgh has joined the team. A key hire ...
We are delighted to tell you that Les Sparks is celebrating his 45th anniversary with Mercury ...