Nov 13, 2018

Sea Ray At FlibsSea Ray is celebrating a successful kickoff to boat show season following the Fort Lauderdale International Boat Show. Sea Ray and its dealers realized significant increases in sales compared to the prior year. 

Sea Ray attributes this achievement to a positive response to the company’s focus on sport boats and cruisers.  The increased sales results were driven by the success of outboard models, larger dayboats, and recently released new models such as the SLX 400 Outboard, Sundancer 320, SDX 250 Outboard, and the continued popularity of the Sundancer 350 Coupe.

At the show, Sea Ray displayed several popular outboard models, including the SLX 400 Outboard, Flagship Model, Boating Magazine’s “Boat of the Year.”

“We could not have asked for a better kickoff to boat show season to affirm dealer and consumer confidence in Sea Ray,” said Brad Anderson, president and general manager. “Attendees who came to the show had a good sense of what they wanted and were ready to buy. As a result, we saw an increase in high-quality prospects. The energy and excitement were contagious.”

At the show, Sea Ray introduced Sea Ray Connect, boating technology that brings your boat into the palm of your hand. Powered by NAUTIC-ON™ technology, Sea Ray Connect provides peace of mind by effortlessly conveying a boat’s location and reporting on vital systems to users via a smartphone app. 

For more information about Sea Ray, visit searay.com.

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TALKING TO MORGAN HUNTLEY OF VANQUISH BOATS

Vanquish BoatsAt the Toronto International Boat Show this January, we will see an increased presence for Vanquish Boats and company owner Morgan Huntley will be at the show in person. We had the opportunity to talk to Morgan Huntley and we asked him, “What attracts you to the Canadian market?”

“In 2018 Vanquish Boats transitioned into a semi-custom builder, helping to expand our positioning as the premium brand in class,” Huntley explained. “This move also allowed us to be more creative with our clients with regard to fulfilling their wants and needs for special features.”

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