Jan 8, 2019

Mercury 80thMercury Marine will celebrate its 80th anniversary throughout 2019, reflecting on its strong heritage of innovation and leadership in the marine industry. 

On January 22, 1939, E. Carl Kiekhaefer purchased a bankrupt engine manufacturing plant in Cedarburg, Wisconsin. Now, 80 years later, the business that emerged from those modest beginnings, Mercury Marine, is a company with 7,000 global employees that is heralded as the world’s leading manufacturer of marine propulsion systems, as well as marine parts and accessories.

“80 years ago, Carl Kiekhaefer had a vision for Mercury and that was based around product innovation and technology – and it’s that vision that built the foundation for us to continue to innovate today, said John Pfeifer, Mercury Marine president. “Mercury has come a long way over the past eight decades because of the hard work and dedication of everyone who has been a part of our journey. While the past 80 years have been fantastic, we are looking forward to continued growth over the next 80 years and celebrating throughout 2019 with everyone that has made our success possible.”

Mercury, a division of Brunswick Corporation (NYSE: BC), has invested more than $1 billion globally since 2008 into the expansion of research, development and manufacturing capabilities. In 2018, Mercury successfully launched its largest engine platform in its 80-year history with 19 new four-stroke outboard engines covering the 175-300hp range in both V6 and V8. The global launches of this engine platform, both in February and May, were heralded in the marine industry and featured in national publications around the world.

Mercury will celebrate its 80th anniversary throughout the year and showcase some of its strong heritage during the 2019 boat show season.

“We have a lot to be thankful for and a lot to celebrate,” said Pfeifer. “I’m looking forward to sharing those celebrations around the world. 2019 will be yet another exciting year with more innovations to introduce.”

Featured Articles

  • Prev
Following months of negotiations and meetings on the subject, Rick Layzell, CEO of Boating Ontario ...
The International Marine Institute (IMI), the training subsidiary of the Association of Marina ...
ABYC has partnered with the National Association of State Boating Law Administrators (NASBLA) ...
A new Canadian House of Commons International Trade Committee report finds that retaliatory tariffs ...
Climb aboard sailboats on display in the water and on land at the Annapolis Spring Sailboat ...
Bob Pappajohn, the owner of M&P Mercury received Boating Industry Canada’s Employer of Choice ...
At the 2019 Toronto International Boat Show, Canadian Yachting magazine editor Andy Adams had the ...
A revolutionary “assisted docking” system that provides a glimpse into the future of boating ...
Georgian College through their Midland, Ontario campus is offering a three-day ABYC Electrical ...
On Friday, January 18th in the Heritage Court at the Toronto International Boat Show, News Week ...

CANADIAN HOUSE OF COMMONS TRADE COMMITTEE REPORT HIGHLIGHTS IMPACT OF RETALIATORY TARIFFS, URGES SWIFT RESOLUTION

 

NMMA CanadaA new Canadian House of Commons International Trade Committee report finds that retaliatory tariffs are taking a toll on Canada’s economy and calls on the government to work with the U.S. on resolving the issue. The study – titled “Section 232 of the United States Trade Expansion Act: Implications of Tariffs for Canada” – includes specific mentions of the recreational boating industry’s hardships from aluminum and steel tariffs and subsequent retaliation measures – a key win for the industry, which NMMA Canada and the Provincial Marine Trade Associations helped secure through written submissions and advocacy efforts. The Canadian government now has 60 days to respond to the committee’s report.

Read More from Retaliatory Tarrifs...

 

Marine Products

  • Prev
Blue Guard Innovations™ (BGI) has launched BG-Link, a wireless boat monitoring and alert system ...
Mercury Marine is pleased to announce the launch of the new MerCruiser V8 6.2L 370hp Jet Ready ...
Lumishore, manufacturer of high-performance LED lighting systems, has announced the release of ...
Garmin International, Inc., a unit of Garmin Ltd. (NASDAQ:GRMN), has announced the ECHOMAP™ ...
As northern boat owners start taking off winter covers, their southern counterparts are deep into ...
Powerful amplifiers tend to be large and heavy. Not so with the new JBL by Harman multi-element, ...
Evinrude announced today the launch of a new addition to its line of color ...
TRīB Outdoors Tech has launched the first ever pressure gauge cap for inflatable SUP’s, RIB’s and ...
For Will and Sarah Curry, sailing the South Pacific was something they bonded over on their very ...
Weego, makers of portable jump starters has announced the launch of Crankenstein™ Jump Starting ...

People

  • Prev
Marine electronics pioneer Darrell Lowrance, 80, passed away Saturday morning after suffering a ...
Extremely popular and well respected for leading the reemergence of Iconic Marine's three ...
Raymarine's ClearCruise Augmented Reality (AR) system was chosen as the best marine ...
On January 27th in Cortina d’Ampezzo Italy, Boat International Media hosted the Superyacht Design ...
West Marine, the world’s largest boating supply retailer, has hired retail executive Ken ...
Groupe Beneteau is announcing Christophe Lavigne’s appointment as President of US brands Four ...
Weems & Plath President Peter Trogdon has announced a “Change of Watch” at the company he ...
North Sails are pleased to announce that Robert Greenhalgh has joined the team. A key hire ...
We are delighted to tell you that Les Sparks is celebrating his 45th anniversary with Mercury ...