July 9, 2019

HanseWorld number two yacht builder HanseYachts AG of Greifswald is buying French luxury catamaran yard Privilège Marine SAS from its majority shareholder AURELIUS. 

Privilège was taken over by AURELIUS in June 2017. HanseYachts AG then bought the moulds of the existing yachts from the new owner and secured the marketing rights as well as the use of the brand. In addition, a consulting and purchasing agreement was concluded so that HanseYachts AG could transfer its series boatbuilding skills and the resulting sales opportunities to the renowned French shipyard. 

"After a dry spell, Privilège is about to break even,” says Dr Jens Gerhardt, CEO of HanseYachts AG. “This is the ideal time for us to take over the company completely and expand our multi-brand strategy. Privilège has a healthy order book of more than 25 million euros. The catamaran market remains attractive, it is the fastest growing of all global sailing markets and has doubled in less than 5 years. With the acquisition of Privilège, we are increasing our capacity by more than 30 million per year, giving further impetus to our long-term growth course. We also expect some uplift from the effects of synergy and the broader distribution network of HanseYachts AG. Privilège`s existing debt towards the previous shareholders will promptly be paid in full by issuing new shares, whereby the HanseYachts AG furthermore will be strengthened. In order that our existing freefloat shareholders won`t be diluted through this measure, we offer a cash capital increase with the subscription right by 1 to 9.” 

Privilège has been a market-leading manufacturer of luxury catamarans for more than 30 years, and produces sail and motor yachts. In addition to producing excellent oceangoing yachts, the focus has always been on offering custom designs options. Last year, three new catamaran models were announced and marketed simultaneously under the leadership of HanseYachts AG, to drive the brand towards a successful future: The power catamaran Euphorie 5 which favourable consumption attracts long-distance skippers as well as the Privilège 510 and 580, combining luxury with bluewater sailing. 

Privilège now totally benefits from the worldwide distribution network of the HanseYachts AG with its 230 dealers in 90 countries and the purchasing power of Euro 150 millions in overall sales. 

The catamarans will continue to be built in Les Sables d'Olonne on the French Atlantic coast, and the existing staff structure of some 150 employees under CEO Gilles Wagner will also be retained. The shipyard covers an area of 25,000 m2 with production halls of 15,000 m2, direct access to the Atlantic, 50m delivery dock with private access via the shipyard, and a range of six catamaran models between 50 and 75 feet.

BIC Twitter

 

Boating Industry Canada is now on Twitter @BICnewsletter. We are interested in interacting with you as you are an integral part of the Canadian marine industry. Next time you're online please give us a nudge; we'll follow you back. Our e-News goes out weekly, across Canada, reaching every sector of the marine industry. If you have a newsworthy item please send it anytime and we will consider it for inclusion in our next issue. We'll be Tweeting from locations and events across the county on a regular basis.

Please join our conversation! www.twitter.com @BICnewsletter

 

 

 

Featured Articles

  • Prev
On Tuesday, January 21st at the NMMA Canada Recreational Boating Industry Breakfast at the 2020 ...
The NMMA has shared results from the American introduction of a luxury tax in the early 1990s and ...
Boating Ontario, along with presenting sponsors MD Marine Insurance and Aviva ...
This day is being arranged by Ontario Sailing to help our Clubs, School, Camps and Affiliates learn ...
At 55m x 39m – more than half a football field - the Princess Yachts display in Dusseldorf would ...
Technicians will make thousands of terminal connections in the course of their careers. ABYC's ...
On Tuesday, January 21st at the NMMA Canada Recreational Boating Industry Breakfast at the 2020 ...
Boating BC members are invited to join the second annual Industry Breakfast featuring a ...
The Federal government’s proposed 10% luxury tax on boats over $100,000 is a priority action item ...
The Boating Ontario Association, along with presenting sponsors Aviva Insurance ...

JOIN THE LUXURY TAX OPPOSITION NOW!

 

Luxury TaxOur industry needs everyone to raise their voice in opposition to the ill-considered Liberal Luxury Tax proposal.

The NMMA has shared results from the American introduction of a luxury tax in the early 1990s and the data should help persuade our government that this will be ineffective and overall, damaging to the industry and negative to their tax revenues. 

Read more about the Luxury Tax Opposition..........................

 

 

Boating Industry Canada News Week

 

Every Tuesday we publish a fresh newsletter with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you're looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada Archives.

Not signed up for News Week? Subscribe here

 

 

 

 

 

Marine Products

  • Prev
Stainless Steel Mini Horns from Schmitt & Ongaro Marine are the perfect solution for small ...
Represented by Ocean Marketing, Sika Marine now offers a comprehensive retail program that for the ...
The wireless, solar-powered Wind Instrument RB™ sets a new standard as the ...
It sounds like summer is coming and it’s coming fast! 360 Fabrication Inc, Canada’s leading hot rod ...
Too often, manufacturers add a few gaskets to a radio and declare it outdoor-ready. Not so with the ...
Boats are notorious for accumulating stuff. Much of it gets stowed, but for those items that need ...
A boat's fiberglass gelcoat is constantly under attack from UV rays, salt spray, acid rain, and ...
Dometic is launching the new generation of its popular powered cooler: the CFX series. The ...
Made in the USA, TACO Marine® helm chairs are hand crafted in a variety of premium quality vinyl ...
Mercury Racing has introduced a 600HP-rated five-blade surface-piercing CNC Cleaver sterndrive ...

ADD COMFORT AND STYLE WITH TACO MARINE® HELM CHAIRS

Helm ChairMade in the USA, TACO Marine® helm chairs are hand crafted in a variety of premium quality vinyl fabrics and stitching to provide long-lasting comfort and style on deck.

SIESTA SPORT CHAIR (shown here)
This unique design features a sporty tapered head support, which is less bulky around the crest than other chairs. Down the center of the chair’s body and wrapping down the front of the bolster is a stylish diamond pattern, which adds to the chair’s overall opulence.

Read more about the Taco Marine's Helm Chairs............