Feb 18, 2020

Sea RaySea Ray is continuing to make waves and offer elevated experiences and unrivaled support with the launch of the redesigned, SeaRay.com. The all-new site has been upgraded with a contemporary design and a host of user-friendly features designed to support Brunswick’s mission of advancing the Sea Ray brand, promoting boating as a recreation of choice, demystifying the boat buying processes and supporting the boating community.

Built on the Adobe Experience Manager (AEM) platform with Adobe Analytics for marketing effectiveness and a more customized digital transformation, the site features a streamlined navigation for users to seamlessly find and request Sea Ray information and dealer support. Using the Filtered Search developed from consumer insights, users can easily search capabilities and discover comparisons between Sea Ray models. On the robust model pages, boat features are showcased with at-a-glance highlights, comprehensive listings and detailed photography.

The award-winning Build Your Sea Ray boat configurator has remained a prominent component of the site, along with enhanced video players, large-format photo galleries and embedded virtual tours. In addition, current owners and potential customers can now browse the brand-new Event Calendar to explore and locate boat shows, owner gatherings and Sea Ray events worldwide.

“Brunswick implemented the AEM platform as an enterprise solution and Sea Ray is Brunswick’s first boat brand to launch on this platform,” said Shelby Kirby, Sea Ray director of marketing. “Using the AEM content management system, we have been focused on redesigning our site for usability to make it more accessible for visitors, including both new customers and existing owners, so they can effortlessly find the information they’re looking for and get back to enjoying time out on the water.”

For more information about Sea Ray, and to view the complete line-up, visit SeaRay.com.

BIC Twitter

 

Boating Industry Canada is now on Twitter @BICnewsletter. We are interested in interacting with you as you are an integral part of the Canadian marine industry. Next time you're online please give us a nudge; we'll follow you back. Our e-News goes out weekly, across Canada, reaching every sector of the marine industry. If you have a newsworthy item please send it anytime and we will consider it for inclusion in our next issue. We'll be Tweeting from locations and events across the county on a regular basis.

Please join our conversation! www.twitter.com @BICnewsletter

 

 

 

Featured Articles

  • Prev
On Tuesday, January 21st at the NMMA Canada Recreational Boating Industry Breakfast at the 2020 ...
The NMMA has shared results from the American introduction of a luxury tax in the early 1990s and ...
Boating Ontario, along with presenting sponsors MD Marine Insurance and Aviva ...
This day is being arranged by Ontario Sailing to help our Clubs, School, Camps and Affiliates learn ...
At 55m x 39m – more than half a football field - the Princess Yachts display in Dusseldorf would ...
Technicians will make thousands of terminal connections in the course of their careers. ABYC's ...
On Tuesday, January 21st at the NMMA Canada Recreational Boating Industry Breakfast at the 2020 ...
Boating BC members are invited to join the second annual Industry Breakfast featuring a ...
The Federal government’s proposed 10% luxury tax on boats over $100,000 is a priority action item ...
The Boating Ontario Association, along with presenting sponsors Aviva Insurance ...

JOIN THE LUXURY TAX OPPOSITION NOW!

 

Luxury TaxOur industry needs everyone to raise their voice in opposition to the ill-considered Liberal Luxury Tax proposal.

The NMMA has shared results from the American introduction of a luxury tax in the early 1990s and the data should help persuade our government that this will be ineffective and overall, damaging to the industry and negative to their tax revenues. 

Read more about the Luxury Tax Opposition..........................

 

 

Boating Industry Canada News Week

 

Every Tuesday we publish a fresh newsletter with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you're looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada Archives.

Not signed up for News Week? Subscribe here

 

 

 

 

 

Marine Products

  • Prev
Furuno has introduced the new "Deep Impact" DI-FFAMP, designed to work  exclusively ...
Furuno introduced two new compact and easy-to-install Satellite Compasses, perfect for ...
BOLT® Lock has published a new, full-color, 20-page catalog incorporating all of the company’s ...
Stainless Steel Mini Horns from Schmitt & Ongaro Marine are the perfect solution for small ...
Represented by Ocean Marketing, Sika Marine now offers a comprehensive retail program that for the ...
The wireless, solar-powered Wind Instrument RB™ sets a new standard as the ...
It sounds like summer is coming and it’s coming fast! 360 Fabrication Inc, Canada’s leading hot rod ...
Too often, manufacturers add a few gaskets to a radio and declare it outdoor-ready. Not so with the ...
Boats are notorious for accumulating stuff. Much of it gets stowed, but for those items that need ...
A boat's fiberglass gelcoat is constantly under attack from UV rays, salt spray, acid rain, and ...

NEW SIKA® MARINE RETAIL PROGRAM MAKES PROFESSIONAL GRADE SEALANTS, ADHESIVES AND COMPOSITE REPAIR PRODUCTS AVAILABLE TO BOAT OWNERS

SIKA Marine Retail ProgramRepresented by Ocean Marketing, Sika Marine now offers a comprehensive retail program that for the first time makes the Sika range of professional sealants, adhesives and composite repair products available to boat owners.

Innovative, attractive retail packaging and merchandisers feature the same Sika products trusted by boat builders and repairers, including elastic sealants & adhesives, structural bonders, epoxy fairing compound and lamination systems, gelcoat repair and repair fillers.

Read more about the SIKA Marine Retail Program............