Feb 18, 2020

Sea RaySea Ray is continuing to make waves and offer elevated experiences and unrivaled support with the launch of the redesigned, SeaRay.com. The all-new site has been upgraded with a contemporary design and a host of user-friendly features designed to support Brunswick’s mission of advancing the Sea Ray brand, promoting boating as a recreation of choice, demystifying the boat buying processes and supporting the boating community.

Built on the Adobe Experience Manager (AEM) platform with Adobe Analytics for marketing effectiveness and a more customized digital transformation, the site features a streamlined navigation for users to seamlessly find and request Sea Ray information and dealer support. Using the Filtered Search developed from consumer insights, users can easily search capabilities and discover comparisons between Sea Ray models. On the robust model pages, boat features are showcased with at-a-glance highlights, comprehensive listings and detailed photography.

The award-winning Build Your Sea Ray boat configurator has remained a prominent component of the site, along with enhanced video players, large-format photo galleries and embedded virtual tours. In addition, current owners and potential customers can now browse the brand-new Event Calendar to explore and locate boat shows, owner gatherings and Sea Ray events worldwide.

“Brunswick implemented the AEM platform as an enterprise solution and Sea Ray is Brunswick’s first boat brand to launch on this platform,” said Shelby Kirby, Sea Ray director of marketing. “Using the AEM content management system, we have been focused on redesigning our site for usability to make it more accessible for visitors, including both new customers and existing owners, so they can effortlessly find the information they’re looking for and get back to enjoying time out on the water.”

For more information about Sea Ray, and to view the complete line-up, visit SeaRay.com.

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STOP INVASIVE SPECIES SPREAD - SEE HOW EASILY YOU CAN “CLEAN, DRAIN, DRY” YOUR WAKEBOAT

 

Clean, Drain, DryFor owners of all types of boats that are trailered from one lake to another within Canada, (and perhaps to waters in the USA when the borders open again) please take the steps to clean, drain and dry your boat and trailer to help stop the spread of aquatic invasive species. If you plan to venture into the USA with your boat and trailer, you may be required to follow specific cleaning protocols.

We should always do this here in Canada as well, even if there are no specific laws requiring it. 

 

 

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Boating Industry Canada News Week

 

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

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