Feb 25, 2020

BrunswickContinuing its positive momentum from January’s successful CES (Consumer Electronics Show), Brunswick Corporation followed up with another award-winning Miami Boat Show this year.  Mercury Marine, Sea Ray, Boston Whaler and Bayliner all showcased new products while Freedom Boat Club announced that it had added additional franchise locations including a new company owned club in Ft. Lauderdale.

For the second straight year, Mercury Marine displayed a record number of engines in Miami, showcasing 115 more engines than any other outboard manufacturer at the show and accounting for almost half of all the outboard engines on display.  This marks four consecutive major Florida saltwater boat shows where Mercury has not only had record share but displayed more engines than any other manufacturer and continues to be the engine brand of choice for a growing list of OEM partners.  Mercury also set records at both the 2018 and 2019 Ft. Lauderdale International Boat Show.  In addition, Mercury Racing won the 2020 Innovation Award in the outboard category for its 450R.

Brunswick Boat Group made headlines with three of the most well-known brands in the marine industry this year in Miami.  Boston Whaler reported sales growth from a year ago while showcasing six of their award-winning models in addition to the 325 and 405 Conquest as well as the 280 Vantage -- all making their Miami debut. 

Sea Ray capitalized on a strong showing at CES showcasing the SLX- R400e and the SLX- R 310 for the first time in Miami in addition to an elevated consumer experience that has become a staple of their brand transformation.  In addition, Bayliner launched their new Trophy series in Miami, the brand’s first launch at the show in over five years.  Combined sales of Brunswick boat brands also increased from a year ago.

“We are very energized and optimistic after another successful Miami Boat Show for Brunswick and our brands,” said Dave Foulkes, Brunswick Chief Executive Officer. “We laid out our strategic initiatives and growth plans during our annual investor meeting prior to the show, and we are confident in our vision and our plan to achieve those goals.  Brunswick will continue to define the future of the marine industry and that was evident again this year in Miami.”

Along with the success of the Brunswick brands on display, the company showcased key elements of its ACES (Autonomous, Connected, Electrification, Shared Access) strategy throughout the show.  Boston Whaler and Mercury Marine partnered with Raymarine to feature the latest assisted docking technology on two Outrage models available for customers to demonstrate at the show. This technology continues to advance towards a commercial solution available in MY 2021 on select models.

Connectivity was also prominent for all Brunswick brands as many boats were equipped with many of Brunswick and Mercury’s connected solutions such as NAUTIC-ON, Vessel View Mobile and the all-new 1st Mate safety solution.  

Sea Ray’s Innovation Award for the SLX-R 400e featured the revolutionary Fathom system from Mastervolt which made its debut at CES and showcased Brunswick’s leadership position in electrification.

Rounding out the ACES strategy, Freedom Boat Club not only signed up new members, but also provided training courses to prospective members while promoting their South Florida locations.

“We are the most innovative marine company in the world, and I think we showed that again this year in Miami,” said Foulkes. “Our engine capacity has increased to meet the growing demand for our high horsepower outboard engines, our P&A business is growing, and our Business Acceleration group continues to attract new consumers to boating, while our boat group is on a pace to launch almost 100 new products over the next 18 months.  The future looks bright for Brunswick.”

Featured Articles

  • Prev
Do you know a young person who is having trouble getting traction as they start out in life? It has ...
CARAVAN SALON 2020 has demonstrated the success of Düsseldorf trade fairs - exhibitors report ...
“Limestone” is a heritage Canadian boat brand that has earned a loyal following over the past ...
International BoatBuilders’ Exhibition and Conference Invites Participants to Take Part ...
Marine Industries Association of South Florida and Informa U.S. Boat Shows Announce County and City ...
We have been working closely with ICOMIA Marinas Group, as well as other industry professionals, ...
For owners of all types of boats that are trailered from one lake to another within Canada, (and ...
Registration is now open for International BoatBuilders’ Exhibition and Conference ...
PORTS Managing Editor, Rob MacLeod, is on the road for the next two weeks visiting Marinas and ...
On the heels of the announcement of our partnership with Canadian Yachting Media (CYM) ...

STOP INVASIVE SPECIES SPREAD - SEE HOW EASILY YOU CAN “CLEAN, DRAIN, DRY” YOUR WAKEBOAT

 

Clean, Drain, DryFor owners of all types of boats that are trailered from one lake to another within Canada, (and perhaps to waters in the USA when the borders open again) please take the steps to clean, drain and dry your boat and trailer to help stop the spread of aquatic invasive species. If you plan to venture into the USA with your boat and trailer, you may be required to follow specific cleaning protocols.

We should always do this here in Canada as well, even if there are no specific laws requiring it. 

 

 

Read More


 

Boating Industry Canada News Week

 

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you're looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here

 

 

 

 

 

Marine Products

  • Prev
Some stereo manufacturers repackage automotive devices and call them marinized. Not so with ...
There are countless accessories for boats, leaving many owners bewildered as to which to choose to ...
TACO Marine has entered one of its new products in the competition for an IBEX 2020 Innovation ...
Comprehensive system lets users track, monitor and remotely control up to 5 switches on their ...
The next generation of marine and awning fabrics is here. Available in 3 different product ...
Garmin International, Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), the world’s leading ...
Exposed to the elements, outdoor fabrics tend to get exceptionally dirty. Replacing them for ...
Whether afloat all season or stored on the hard, salt spray, wind-blown dirt and the sun's UV rays ...
Lowrance has announced  the expansion of its award-winning Lowrance Ghost freshwater ...
When it comes to durability in harsh marine environments, stainless steel is one material that ...

BOATERS BENEFIT FROM PEACE OF MIND ON LAND AND SEA WITH GARMIN ONDECK REMOTE CONNECTIVITY SOLUTION 

Ondeck ConnectivityComprehensive system lets users track, monitor and remotely control up to 5 switches on their vessel from virtually anywhere. Garmin® International Inc., a unit of Garmin Ltd. (NASDAQ:GRMN), leading marine electronics manufacturer, has announced its new OnDeck™ System, a remote monitoring and management solution that gives boaters 24/7 access to critical and timely information about their vessel.

When paired with the ActiveCaptain® app, OnDeck keeps users connected to their vessel by monitoring the boat’s battery status, bilge activity, door/hatch sensors, GPS location and more. For extra peace of mind...

Read More


 

People

  • Prev
Maple Leaf Marinas has announced that Peter Hart has joined the company as General Manager of ...
Bernard “Bernie” Luttmer (b. March 20 1945) passed away peacefully with his family at his side on ...
Navico – parent company to the Lowrance, Simrad Yachting, B&G and C-MAP brands – recently ...
The American Boat & Yacht Council (ABYC), the essential source of technical information ...
Rob Parmentier has been named President & CEO of Sailfish Boats.  Prior to this ...
North South Nautical Group Inc. is pleased to announce the appointment of Dan Peel as a yacht ...
Brunswick Corporation has announced that Yami Hu, Boston Whaler Director of Strategic ...
Propspeed, leading innovator of underwater asset coatings, announced today it has hired Matt ...
Julian Potter has joined E-Plex, the leading brand of multiplexing technology for vehicle ...
The Canadian boating industry lost one of the great ones this past week. Cameron Wardlaw sadly ...