Oct 6, 2017

Jens Bering Volvo PentaBoating Industry Canada met with Jens Bering at IBEX 2017. Bering has recently been appointed to the executive team of Volvo Penta of the Americas as vice president, marine sales, and IBEX gave us an opportunity to hear more about what is happening at Volvo Penta.

Bering, who has 20 years of experience with Volvo Penta, will provide strategic direction for the company’s North America marine sales segment, with responsibility for both commercial and leisure marine sales in the United States, Canada, Mexico, Central America and the Caribbean.

“Jens brings the breadth of experience to the role, having worked in engineering, sales and product management throughout his successful career with Volvo Penta,” said Ron Huibers, president of Volvo Penta of the Americas. “He is respected by employees, industry peers and customers alike, with a demonstrated record of bringing innovation to the marine market.”

Diesels and heavy equipment were in his world since childhood he told us. The Bering family sold trucks and heavy equipment in his native home of Denmark. “I grew up in a big sandbox,” Bering told us, and he described his role as dealing with customers and delivering trucks all over Europe. Clearly he has great enthusiasm for his heavy equipment! Bering also holds a Bachelor of Science degree from Denmark’s Aalborg Technical Institute.

Bering began his career with Volvo Penta in 1997 as an applications engineer and then product management executive. Rising through the company with increasing responsibility, he was named to head the product management department in 2013. In this role, Bering supported sales meeting objectives, managed product pricing and profitability, created and conducted technical sales training and integrated new products into the Volvo Penta offerings.

A great example of this was his posting to Wisconsin to work directly with some key boat builders as an application engineer at the Marquis, Carver and Cruisers facilities in Wisconsin.

Bering called it “selling into a model” and his role as applications engineer was to work with the builder’s engineers to best integrate their new IPS drive systems into the yachts, even teaching some naval architecture and helping to optimize the boat’s running surface for IPS installations. The sales side was served through product development. Bering feels this is a great way to build on Volvo Penta’s reputation as product innovators.

Recently, the company introduced their latest IPS model, the 1350 with 1,000 hp D13 engines for yachts in the 65 foot range and larger. Volvo Penta also has introduced the very innovative Forward Drive that has spurred development of new Wake Surf boats from several major builders; Cobalt, Four Winns, Monterey, Regal, Chaparral and Canada’s Campion, to name a few. It’s almost opening up a whole new category of boats.

Then there is the recent acquisition of Seven Marine with their big displacement, high horsepower outboards. Bering emphasized that Seven Marine was to remain it’s own business unit but he also acknowledged that the V8 blocks were the same as blocks used in their stern drive and Forward Drive lines, so there is commonality there.

In fact, he mentioned the aspect of aftermarket support and the importance of these OEM relationships to Volvo Penta’s business. It might seem strange to have an applications engineer to head up sales but the selection of Jens Bering for this role seems just exactly what you would expect Volvo Penta to do.

We enjoyed our conversation with Jens Bering and look forward to seeing the next marine innovation from Volvo Penta.

DAVIS DEBUTS CARBON FIBER WIND VANES

Davis Carbon Fiber Wind Vanes

 

 

Whether learning to sail in an Optimist, perfecting technique in a Laser or taking line honors in the latest sportboat, the ability to visualize apparent wind angle and read the shifts is critical to sailing well. Traditional wind indicators tend to be fragile and easily bent or broken. Davis Instruments introduces Blacksmith Wind Vanes, made from super lightweight 3D carbon fiber and duraluminum to withstand the rigors of hard racing. For Opti sailors, an equally durable, carbon-free class legal version is offered. READ MORE

 

  

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METSTRADE KEYNOTE BY MARK D SCHWABERO - GROWTH GOOD, BUT THE WORLD IS CHANGING

Mark Swabero Metstrade2017 400The keynote speaker of the 30th anniversary METSTRADE Show Breakfast Briefing, Chairman and Chief Executive Officer of US-based Brunswick Corporation, Mark D Schwabero, set the tone of his talk by reminding a packed audience in RAI Amsterdam on the morning of November 15, of the need for companies to evolve continually to meet changing market opportunities.

Schwabero provided a brief glimpse into how Brunswick had evolved over its 172-year history, from making billiard tables, to being the world’s largest record recording company with Al Jolson on its board, to the $4.5bn company it is today, with 80 per cent earnings in marine and 20 per cent in the fitness market. READ MORE

 

ABYC MARINE ELECTRICAL CERTIFICATION (ONTARIO, CANADA)

abyc logo 2017 400

 

This 4 day course is designed for the marine professional with at least 3 – 5 years’ experience working with marine electrical system design, installation or repair and will provide the student with a comprehensive and focused look at the key ABYC standards. The successful certification candidate should have some familiarity with ABYC electrical standards.

When: December 11-14, 2017.

Where: Ontario, Canada
Learn More & Register
Contact Sandy Brown at 410-990-4460 x101 or sbrown@abycinc.orgRegister today! READ MORE