Oct 6, 2017

Jens Bering Volvo PentaBoating Industry Canada met with Jens Bering at IBEX 2017. Bering has recently been appointed to the executive team of Volvo Penta of the Americas as vice president, marine sales, and IBEX gave us an opportunity to hear more about what is happening at Volvo Penta.

Bering, who has 20 years of experience with Volvo Penta, will provide strategic direction for the company’s North America marine sales segment, with responsibility for both commercial and leisure marine sales in the United States, Canada, Mexico, Central America and the Caribbean.

“Jens brings the breadth of experience to the role, having worked in engineering, sales and product management throughout his successful career with Volvo Penta,” said Ron Huibers, president of Volvo Penta of the Americas. “He is respected by employees, industry peers and customers alike, with a demonstrated record of bringing innovation to the marine market.”

Diesels and heavy equipment were in his world since childhood he told us. The Bering family sold trucks and heavy equipment in his native home of Denmark. “I grew up in a big sandbox,” Bering told us, and he described his role as dealing with customers and delivering trucks all over Europe. Clearly he has great enthusiasm for his heavy equipment! Bering also holds a Bachelor of Science degree from Denmark’s Aalborg Technical Institute.

Bering began his career with Volvo Penta in 1997 as an applications engineer and then product management executive. Rising through the company with increasing responsibility, he was named to head the product management department in 2013. In this role, Bering supported sales meeting objectives, managed product pricing and profitability, created and conducted technical sales training and integrated new products into the Volvo Penta offerings.

A great example of this was his posting to Wisconsin to work directly with some key boat builders as an application engineer at the Marquis, Carver and Cruisers facilities in Wisconsin.

Bering called it “selling into a model” and his role as applications engineer was to work with the builder’s engineers to best integrate their new IPS drive systems into the yachts, even teaching some naval architecture and helping to optimize the boat’s running surface for IPS installations. The sales side was served through product development. Bering feels this is a great way to build on Volvo Penta’s reputation as product innovators.

Recently, the company introduced their latest IPS model, the 1350 with 1,000 hp D13 engines for yachts in the 65 foot range and larger. Volvo Penta also has introduced the very innovative Forward Drive that has spurred development of new Wake Surf boats from several major builders; Cobalt, Four Winns, Monterey, Regal, Chaparral and Canada’s Campion, to name a few. It’s almost opening up a whole new category of boats.

Then there is the recent acquisition of Seven Marine with their big displacement, high horsepower outboards. Bering emphasized that Seven Marine was to remain it’s own business unit but he also acknowledged that the V8 blocks were the same as blocks used in their stern drive and Forward Drive lines, so there is commonality there.

In fact, he mentioned the aspect of aftermarket support and the importance of these OEM relationships to Volvo Penta’s business. It might seem strange to have an applications engineer to head up sales but the selection of Jens Bering for this role seems just exactly what you would expect Volvo Penta to do.

We enjoyed our conversation with Jens Bering and look forward to seeing the next marine innovation from Volvo Penta.

Changing Scene

  • Prev
At the Newport International Boat Show, Beneteau celebrated the awards received for the new Figaro ...
Beneteau pre-launched their latest sailboats September 4th in Newport, RI. This occasion was ideal ...
On September 7th, an international crew of 60 students from 15 countries boarded the majestic Dutch ...
The Trent-Severn Waterway returns to shoulder season hours as of Tuesday, September 4, 2018 until ...
Beneteau and North Sails will officially launch their partnership next week at a press event in ...
The National Marine Electronics Association (NMEA) is reminding all members that voting is underway ...
Newport Exhibition Group, owners and producers of the Newport International Boat Show, announced ...
Rossiter is pleased to announce that it will be resuming manufacturing operations later this month ...
Mercury Marine was presented a Wisconsin Business ‘Friend of the Environment’ Award on ...
With a more streamlined approach the nomination process is now simpler than ever! The Boating ...

EDUCATING MARINA MANAGERS IN NORTH AMERICA WITH BOATING BC & IMI

Boating BC

The International Marina Institute (IMI), a subsidiary of the Association of Marina Industries (AMI), is working with their affiliate partner Boating BC Association to bring our much sought-after Intermediate Marina Management (IMM) Course to Nanaimo, British Columbia, December 2-6, 2018.

“I am delighted to not only be bringing the IMM course back to the West Coast but to also be bringing it to our neighbors in Canada. Education is the key to success of any business and IMI is always looking for new regions to train marina industry professionals,” said Merritt Alves, IMI training coordinator. READ MORE

 

 

ABYC AND BOAT MANUFACTURERS WORK TO MINIMIZE THE SPREAD OF AQUATIC INVASIVE SPECIES

ABYC AQUATIS INVASIVE SPECIESThe American Boat & Yacht Council (ABYC) has published a technical information report that provides information regarding Aquatic Invasive Species (AIS) with consideration to the design and construction of boats, trailers, engines, components, and accessories in order to minimize the spread of AIS. The report reviews current AIS inspection and decontamination processes and provides best practices and recommendations for manufacturers to reference.

“Developing the AIS technical report was a great collaborative effort between the boating industry and the resource management community,” said Brian Goodwin ABYC technical director. READ MORE

 

TRANSDUCERS USA INTRODUCES EXPANDEDLINE OF TONELIGHT™ SERIES WARNING INDICATORS

Tonlight Warning Indicators

 

 

Transducers USA, has announced the expansion of their Tonelight™ Series of warning indicators to include a family of new models with stainless steel housings. These panel-mounted devices feature a unique combination of audible and LED warning signals. Tonelight annunciators emit both sound and flashing lights, which is especially desirable in environmental conditions with high levels of ambient noise. READ MORE

 

 

People

People
  • Prev
Weems & Plath President Peter Trogdon has announced a “Change of Watch” at the company he ...
North Sails are pleased to announce that Robert Greenhalgh has joined the team. A key hire ...
We are delighted to tell you that Les Sparks is celebrating his 45th anniversary with Mercury ...
“The wind is coming up. Tell the boys they can commence with the race.” Fittingly, these would be ...
BRP, a world leader in powersports, has announced that Tracy Crocker has been appointed to the ...
CMP has announced that Gerald Dyck has joined the firm to further enhance their growing portfolio ...
Lars Ljungström has been appointed to vice president of finance and chief financial officer (CFO) ...
John Alexander Roy passed away quietly at home on August 12 after a short battle with cancer. He ...
Torqeedohas announced that Greg Jung has been appointed vice president of marketing. In ...