Nov 20, 2017

Mercury Marine EFI FourstrokeNovember 14 at METSTRADE, Mercury Marine, the world leader in marine propulsion and technology, announced the introduction of its ultra-lightweight and reliable 15/20hp EFI FourStroke outboard platform. In addition, Mercury is proud to launch its innovative new Multi-Function Tiller Handle assembly designed for the 15/20hp EFI FourStroke platform – the world’s first portable outboard tiller that offers ambidextrous operation.

“We are thrilled to bring to the market an all-new 15/20hp EFI four-stroke outboard platform, ‒ an engine that is easy-to-start, intuitive-to-operate, lightweight, fuel-efficient, quiet, powerful and reliable,” said John Buelow, Mercury Marine VP of global category management. “Through extensive consumer research, we identified four defining features that our customers had been asking for, and these engines provide them. The goal is always to deliver an elite boating experience to our customers, and these engines do just that.”

Mercury’s new Multi-Function Tiller Handle is an ergonomically enhanced control for the company’s new 15/20hp EFI FourStroke outboard lineup. This lightweight portable outboard platform starts at just 99 lbs. (45 kg.), and is 11 lbs. (5 kg.) lighter than the platform it replaces in Mercury’s outboard line.

“Mercury’s all-new, proprietary tiller handle is adjustable in ways never seen before on portable outboards,” said Jim Hergert, Mercury Marine category manager. “It can be set up for right- or left-hand operation and the vertical down stop is adjustable to accommodate specific boat layouts and body frames, enhancing the boating experience and making it extremely user-friendly.”

New outboard platform sets a new bar in the marine industry

Designed for anglers, recreational family boaters, and commercial operators, Mercury’s new outboard features battery-free EFI for fast, reliable starting, instant throttle response and better overall performance; is among the lightest on the market improving acceleration, top speed and handling; and delivers exceptional fuel economy.

The ProKicker trolling engine comes standard with a high thrust 4-blade prop, power tilt and Mercury’s patented “kicker straps” that automatically center and lock the outboard in the tilt up position during high speed running to protect the clamp bracket from impact.

Multi-Function Tiller Handle is first-of-its kind

The most exciting new feature Mercury has developed for the new 15/20hp EFI FourStroke platform is the Multi-Function Tiller Handle. “The user-focused tiller delivers a new level of features, functions, craftsmanship, style and control for portable outboards, enhancing the boating experience,” said Buelow.

Traditionally, tiller handles are mounted on the port side of outboard motors, intended for left-hand operation. However, Mercury Marine’s user research found that a significant percentage of boaters prefer to control the tiller handle with their right hand. Mercury’s new center mounted tiller is adjustable to optimize left- or right-hand control. Using hand tools, boaters can adjust the tiller arm’s horizontal angle 18° port and starboard from center, at 6° increments. The throttle grip rotation is also reversible to compliment the tiller angle position to provide a more intuitive and comfortable boating experience, regardless of driving-hand preference.

Today, boaters lack the ability to adjust a tiller’s vertical operating angle. Mercury’s user research showed that most boaters desire this capability, because boat layouts and body frames vary making tillers difficult to reach in some cases. In response, Mercury designed an adjustable down stop that allows boaters to quickly and easily change the vertical operating angle of their tiller handle between -5° and +10° for easy reach and relaxed operation. Mercury also designed a tilt lock feature that locks the tiller angle at 73°. This feature is desirable for both fishing and trailering, positioning the tiller out of the way.

Intuitive touch points on the Multi-Function Tiller Handle include the forward mounted shift lever and stop button integrated into the throttle grip for easy reach. The throttle friction knob, with its large, soft-touch rubber over mold is easy to grip. It applies friction to throttle rotation, allowing boaters to easily dial-in their desired speed / throttle response. Power Tilt, on select models, allows for effortless engine tilting in shallow water or when trailering.

The engine will make its U.S. debut at the Minneapolis Boat Show in January 2018 as well as its debut in Canada at the Toronto Boat Show, also in January 2018.

Western Marine Trade Show

BIC TwitterBoating Industry Canada is now on Twitter @BICnewsletter. We are interested in interacting with you as you are an integral part of the Canadian marine industry. Next time you're online please give us a nudge; we'll follow you back. Our e-News goes out weekly, across Canada, reaching every sector of the marine industry. If you have a newsworthy item please send it anytime and we will consider it for inclusion in our next issue. We'll be Tweeting from locations and events across the county on a regular basis.

Please join our conversation! www.twitter.com @BICnewsletter

 

 

 

Featured Articles

Featured Articles
  • Prev
Earlier this month, 125 Boating Ontario members took a few moments to share their company’s ...
We had the pleasure of speaking to Mike Gridley, Show Chairman of the Gravenhurst Antique Boat ...
On June 6th, 2018, Boating Ontario welcomed a sold-out field of 124 golfers at Innisbrook Golf ...
The Boating Industry Canada Employer of Choice (BICEOC) Award is the industry's only Made-in-Canada ...
It’s true…research has discovered that 40% of boaters set out without legally required safety ...
Interest in Boating Ontario’s 2018 spring regional meetings appears to be very high among marina ...
As enjoyable as our shows are here at home, a trip over to Dusseldorf, Germany for the biggest ...
On Friday, January 12th, at the Toronto International Boat Show, the Boating Industry Canada ...
The Boating Ontario Conference held in Collingwood, Ontario November 25 to 27, included a number of ...
Last night Boating Ontario presented BIC’s Andy Adams with the W.J. Robertson ...

STUDY FINDS OCEANS INDUSTRY CAREER OPPORTUNITIES UNDER THE RADAR AMONG NEW BRUNSWICK YOUTH

New Brunswick StudyA study released July 31st, highlights the need to increase awareness among New Brunswick youth about career opportunities in the oceans industry, including aquaculture, shipbuilding, boatbuilding, tidal energy, and ocean technologies.

The Student Intentions and Perceptions Study, developed by researchers for the Marine People Partnership (MPP) at the Institute for Ocean Research Enterprise (IORE), along with the New Brunswick Department of Education and Early Childhood Development (EECD), summarizes data and insights gained from a survey of over 3,200 students in grades 6-9 across New Brunswick regarding careers in the Oceans Industry. READ MORE

Changing Scene

  • Prev
Mercury Marine was presented a Wisconsin Business ‘Friend of the Environment’ Award on ...
With a more streamlined approach the nomination process is now simpler than ever! The Boating ...
The latest NMMA Canada member newsletter sent this positive story about ethanol use and the threat ...
The marine industry has really come together over the sudden imposition of a 10% retaliatory tariff ...
Since March, the US has imposed a 25% tariff on steel imports and 10% on aluminium. Rebalancing ...
In an investor relations call June 25th, 2018, Brunswick Corporation announced that the Sea Ray ...
Creditors have been notified that on the fifth day of June 2018, Grant Thornton Limited was ...
At the June 6th Boating Ontario Golf Tournament, Rick Layzell CEO of Boating Ontario announced a ...
In its first-ever venture into the recreational boating market, Forest City, Iowa-based camper ...
Across Canada, all the marine trades associations and NMMA Canada are taking action on the 10% ...

MERCURY MARINE’S CAPITOL ENGINEERING NAMED BRUNSWICK CHAIRMAN’S SAFETY AWARD SITE

Mercury Marine Named Brunswick Safety Award SiteCapitol Engineering, a division of Mercury Marine has been awarded the 2017 Brunswick Chairman’s Safety Award, honoring more than five consecutive years without lost time.

The award, presented annually to sites that achieve excellence in safety while reducing injuries and enhancing safety programming, is one of only four facilities across all of Brunswick to receive the award for 2017. To qualify, sites must also demonstrate a sustainable cultural commitment to safety, along with broad-based employee engagement in safety activities.

“Safety in everything we do is a message that is built into the fabric of our culture at Mercury Marine,” said Jim Sutton...READ MORE

 

SKIPPERBUD’S JOINS BENETEAU POWERBOATS DEALER NETWORK

Beneteau Logo

 

Beneteau’s Powerboats Division. SkipperBud’s will add the Gran Turismo, the Monte Carlo and the Swift Trawler lines to dealership portfolios in Eastern Michigan and Ohio.

“This is a natural evolution for SkipperBud’s, Beneteau is already a wonderful partner. SkipperBud’s has been a large Four Winns, Glastron, and Scarab dealer throughout the Midwest for many years. We are excited to expand our product offerings in these markets.” Mike Pretasky, JR., President.

The 2019 model year inventory is on the way! Look for the Gran Turismo 40 and 46 in showrooms very soon. This fall the Swift Trawler 35 will make her debut in SkipperBud’s Midwest locations. READ MORE

People

People
  • Prev
We are delighted to tell you that Les Sparks is celebrating his 45th anniversary with Mercury ...
“The wind is coming up. Tell the boys they can commence with the race.” Fittingly, these would be ...
BRP, a world leader in powersports, has announced that Tracy Crocker has been appointed to the ...
CMP has announced that Gerald Dyck has joined the firm to further enhance their growing portfolio ...
Lars Ljungström has been appointed to vice president of finance and chief financial officer (CFO) ...
John Alexander Roy passed away quietly at home on August 12 after a short battle with cancer. He ...
Torqeedohas announced that Greg Jung has been appointed vice president of marketing. In ...

BIC Newsletter 400x200

 

Every Tuesday we publish a fresh newsletter with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you're looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada Archives.

Not signed up for News Week? Subscribe here