Jan 21, 2020

Dometic Premium CoolersDometic is launching the new generation of its popular powered cooler: the CFX series. The next generation of CFX3 models are not only superior in design, but also in performance.  The line-up includes a model equipped with a rapid freezing plate making it the world’s first. Dometic intends to expand its customer base by releasing globally with expanded sales channels.

Dometic has done extensive consumer research prior to the development of the new generation. Studies have shown modern consumers want to maintain their everyday life rituals even when they are far from home. Active people on adventures still want fresh and healthy food without having to limit the time they spend off-the-grid.

The CFX3 offers Dometic’s market leading VMSO3 variable speed compressor with optimized software for better cooling and power consumption. Combined with its capability of consistently maintaining refrigerated or freezing temperature down to -7° F (-22° C), the CFX3 allows outdoor enthusiasts to go even further and stay longer on their adventures without the need for ice. Fresh fruits, vegetables, meats, fish, and more stored in the CFX3 will ensure users are well-fed while living mobile. 

Designed from Decades of Experience
The award-winning Dometic global design team created this generation of premium coolers focusing on consumer behavior and needs. The CFX3 has many innovative designs for a better user experience, including an enhanced user interface, easy to open latches, heavy-duty yet lightweight construction, improved LED lights, and solid anchors to secure the unit in vehicles. At the same time, the CFX3 still retains the ruggedness that outdoor enthusiasts require while on their journeys.

Maximum Efficiency and Performance 
Energy efficiency is one of the most important decision-making factors for modern consumers. Dometic’s most recent version of its proprietary Variable Motor Speed Optimization ‘VMSO3’ provides enhanced performance, while efficiently refrigerating or deep freezing.  Active Gasket Technology provides a superior seal to retain cool air and minimize power consumption.  The CFX3 also offers a 3-stage dynamic battery protection system that prevents dead car batteries and allows for a deep draw on dual batteries.  

Electronics for Today’s Consumer
The electronics have also received an impressive upgrade including a high-resolution color display and soft touch buttons enabling seamless control and monitoring of performance via Bluetooth®. Compared to Wi-Fi, Bluetooth® is a more reliable connection and uses less energy. The CFX3 also now has a more powerful USB charger output to power important devices like mobile phones and tablets faster. In addition, the new user interface is IP65 and certified as weatherproof. 

The CFX3 will support consumers need in today’s digitally connected world.

CFX3 App
For even better control of the cooler from mobile devices, the new Dometic CFX3 app provides new visual graphing of temperature and power consumption to allow monitoring of performance over time. The Bluetooth® connection also gives users the control at their fingertips without entering a password for Wi-Fi access. Simply by opening the app, they can quickly check the power and adjust the temperature.
The app gives users further peace of mind when they are away from their Dometic CFX3. Along with monitoring and controlling the temperature and energy efficiency, the app will also provide the user alerts when the temperature deviates from the set level providing another level of confidence.

Worlds First Built-in Ice Compartment
The Dometic CFX3 55IM model has a unique function that is first in the market. The single-zone cooler has an independently refrigerated rapid-freeze plate chamber inside the unit with silicon ice-trays that can make ice for cold drinks, while running the main compartment as a refrigerator.

In the USA, The Dometic CFX3 series will be available to the market beginning February 1, 2020. With models starting at an MSRP of $899.99 USD.  

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