Jan 15, 2019

Knut FrostadNavico, parent company to the Lowrance, Simrad, B&G and C-MAP brands has announced that Knut Frostad has joined the management team as executive vice president of digital business and marketing. Frostad brings extensive industry experience, most recently serving as chief executive officer of Volvo Ocean Race. Furthering Navico’s commitment to leading the industry in providing a fully connected and integrated vessel, which opens the boating eco-system, Frostad will be responsible for enabling a large set of new services for a full end-to-end experience and creating new business models that will drive more valuable interactions with consumers.
 
A former professional offshore and Olympic sailor, Frostad assumed the role of CEO of the Volvo Ocean Race in 2008 and brought a wealth of knowledge to the race. Having competed in four editions of the event, as helmsman, watch leader and skipper, as well as raising full sponsorship of all his campaigns, he is also recognized for helping the Race achieve true globalization through the use of a comprehensive digital media platform, onboard reporters and a sophisticated race control center in Spain to bring high-quality content to a worldwide audience.
 
Born in Harstad, Norway, Frostad has mirrored his successful sailing career in the boardroom. He has a business background in management, has held a number of director and advisor positions within international companies, and has been an active Navico board member since 2005 and a driving force in the company. He is also a renowned motivational speaker. 
 
“Having been so closely involved with Navico since 2005 as a board member as well as an active user of Navico’s equipment both as a professional sailor and while cruising recreationally, this opportunity combines several of my great passions — boating, digital business and communication,” said Frostad. “I am excited to join Navico’s incredible team and contribute to the future growth of the company.”
 
“Knut is a legend in the offshore racing community and an accomplished executive as well,” said Leif Ottosson, CEO, Navico. “Not only does he have an intimate hands-on understanding of marine electronics, he has the ability to manage the ever-increasing responsibilities of our worldwide digital and marketing efforts. We look forward to working with him as Navico continues innovating to meet the needs of boaters at all levels from beginner to professional.”
 
Volvo Ocean Race’s Jordi Neves will also join Navico on January 28th as Chief Marketing Officer and Senior Vice President. Highly technical and analytical with a strong focus on marketing, digital transformation, and sustainable business growth, Neves has a proven record of delivering consumer products, omnichannel customer experiences and digital solutions. Neves will lead Navico’s brand management and digital marketing, as well as regional sales and trade marketing. 
 
Both Frostad and Neves will be based in Navico’s London office.

Featured Articles

  • Prev
At the 2019 Toronto International Boat Show, Canadian Yachting magazine editor Andy Adams had the ...
A revolutionary “assisted docking” system that provides a glimpse into the future of boating ...
Georgian College through their Midland, Ontario campus is offering a three-day ABYC Electrical ...
On Friday, January 18th in the Heritage Court at the Toronto International Boat Show, News Week ...
On January 22nd, NMMA Canada inducted Brock Elliott, retired president of Campion Marine, into ...
At the Toronto International Boat Show this January, we will see an increased presence for Vanquish ...
Join us at TIBS at 4:00pm, Friday, January 18th in the Heritage Court for the Boating Industry ...
North America’s largest indoor boat show returns to the Enercare Centre from January 18 – 27, 2019 ...
The 57th annual Vancouver International Boat show – scheduled Wednesday, February 6th through ...
Again this year, partners NMMA Canada, Wells Fargo and Boating Industry Canada News Week will host ...

THE MARITIME MUSEUM OF BRITISH COLUMBIA PLANS TO REINVENT ITSELF AS THE CANADIAN MARITIME MUSEUM

 

Maritime MuseumBy Marianne Scott

Four years ago, the Maritime Museum of British Columbia (MMBC) lost its premises at 28 Bastion Square, a historic building it had occupied for more than 50 years. Some fallen plaster and several leaks had caused the Province, who owns the National Historic Site, to judge the structure unsafe and therefore asked MMBC to vacate the property. The Museum was forced to pack up its vast collections and put them in storage, thus keeping them mostly hidden from the public, scholars and historians.

Read More from The Maritime Museum...

 

Changing Scene

  • Prev
As part of the recent sale of its Larson Boat assets to Polaris Industries, the ...
For over 40 years, Awlgrip has led the market in professional decorative yacht coatings, with ...
One of the most versatile cruisers on the market today, True North Powerboats was recently ...
After last year’s large-scale efforts to stage the 2018 BVI Spring Regatta in the wake of Hurricane ...
Mercury Marine presented its 2018 Customer Satisfaction Index (CSI) award to a record number of ...
Boating Industry Canada News Week has learned that the assets of the Larson Boat Group brand ...
Smoker Craft, Inc. – a leading manufacturer of fiberglass, pontoon and aluminum fishing boats ...
Beneteau America announced the appointment of a new dealership: Hutchinson’s Boat Works, Inc ...
It pays to dream. Travis Christ of Charleston, South Carolina is the winner of Volvo Penta of the ...
Lumishore, manufacturer of high-performance LED lighting systems, has taken all its expertise in ...

CATALINA YACHTS ACQUIRES TRUE NORTH LINE OF DOWNEAST POWERBOATS

True NorthOne of the most versatile cruisers on the market today, True North Powerboats was recently acquired by Catalina Yachts. True North Powerboats have the timeless, rugged Downeast aesthetic, with a hull design that handles the roughest conditions. With more than 30 years as one of the premier yacht builders in the United States, True North was a leader in resin infusion technology, a construction method that results in lighter, stronger hulls. True North initiates Catalina’s entry into the growing market segment of Downeast-style powerboats and promises traditional style with great performance and Catalina value.

Read More about Catalina Yachts...

 

 

FELL MARINE AWARDED MARINE SAFETY PRODUCT OF THE YEAR BY THE CANADIAN SAFE BOATING COUNCIL

Fell MarineThe 2018 Canadian Safe Boating Awards (CASBAs) were held on January 20th in Toronto, at the Westin Harbour Castle. At this gala event, the Canadian Safe Boating Council (CSBC), its members and stakeholders in recreational boating safety assembled to honor the people, programs, organizations and marinas that help to make boating in Canada safer and better for all of us, and to keep the environment clean.

FELL Marine received the Marine Industry safety award for the MOB+ wireless man overboard system. This award recognizes FELL for having introduced a product that significantly improves boating safety.

Read More about Fell Marine...