MICHAEL ADAMS NAMED BRUNSWICK CORPORATION VICE PRESIDENT – CHIEF INFORMATION OFFICER

Michael Adams

Oct 27, 2020

Brunswick Corporation (NYSE: BC) has named Michael Adams Vice President – Chief Information Officer effective immediately.  Adams succeeds Danielle Brown, who is leaving Brunswick to pursue other opportunities. Adams will oversee Brunswick’s enterprise information systems and continue to advance Brunswick’s IT transformation and multiple digital initiatives in support of Brunswick’s strategic goals. 

Since joining Brunswick in 2017, Adams has been instrumental in transforming and modernizing Brunswick’s IT capabilities in addition to building an industry-leading team.  As Chief IT Architect, in partnership with Brunswick’s business units, Adams helped to create and lead the systems and infrastructure vision that is foundational to the company’s digital strategy and connected product portfolio. 

“The role of Chief Information Officer is critical to our digital transformation and strategy,” said Dave Foulkes, Brunswick Corporation CEO.  “Mike is a proven leader who has a great balance of operational focus and strategic vision.  His track record in conceiving, planning and executing IT initiatives uniquely positions him for success in this role. I would also like to thank Dani for the work she has done to position Mike and the IT Team for future success.”

“I am excited to have the opportunity to lead a tremendous, talented team of IT professionals  and partner with our businesses to further advance the comprehensive portfolio of digital initiatives that are positioning Brunswick to further differentiate itself in the recreational marine industry,” said Adams.  “Working cross-functionally we will continue to advance our foundational digital capability and accelerate a new operating model to support our vision of contemporary and effortless experiences on the water.”

Prior to joining Brunswick, Adams spent 15 years at DuPont in various IT leadership roles in Global Infrastructure and Data Transformation.   Adams earned his BBA & Bachelor of Science from William & Mary and his MBA in International Business and Global Management from Drexel University, and is a certified Lean Six Sigma Black Belt.

Related Posts





Vote for Dorothy, BC’s Iconic Sailing Yacht, in the Classic Boat Awards 2024

CMRA

You are invited to support an historic, recently restored and refitted BC sailboat, Dorothy, by voting for her in a contest, the Classic Boat Awards 2024, run by the UK’s prestigious Classic Boat Magazine. The Maritime Museum of BC (MMBC), owner of this sleek, wooden vessel built in 1897, believes she’s the oldest sailboat in Canada. As she isn’t the only classic yacht in the running, you’re urged to go online and vote for her in the category of Restored Sailing Vessel under 40ft.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Even more BALIs at BALI

CATANA GROUP launches its 14th BALI CATAMARANS model, the BALI 5.8, for the brand’s 10th anniversary! Always bigger, always more powerful, always more… BALI!

This time, the new BALI 5.8 is completing the range from the top down.

Read More


Water heater offers dynamic heat source choices

Hubbell-Marine Stainless steel outlet covers
Hubbell-Marine Stainless steel outlet covers

After a long day on the water, having ample supplies of hot water for multiple showers and meal preparation is a welcome luxury. The 1700 Series Marine Water Heater from Raritan Engineering was created specifically for marine use. With a proven long-life design, it’s available with a 115V AC or 240V AC heating element, and the option to include an innovative heat exchanger that uses the vessel’s hot engine coolant.

Read More