Nov 20, 2017

Discover Boating Logo 400Discover Boating is the industry's program is to grow recreational boating by generating awareness and interest in the boating lifestyle through the Discover Boating campaign, an integrated marketing strategy that is grounded in sound research.

The National Marine Manufacturers Association (NMMA) manages the program on behalf of the recreational boating industry and works collaboratively with the Association Maritime du Quebec, the Atlantic Marine Trade Association, Boating BC, Boating Ontario, and the Mid-Canada Marine and Powersports Dealer Association to promote recreational boating in Canada.

We are together undertaking a survey to better understand industry perceptions of the Discover Boating campaign in order to improve the program.

As an NMMA Canada member, we invite you to share your opinions of the program with a 10 question survey that should take 5 – 10 minutes to complete.

Please use this link to take the survey and provide your feedback before November 27, 2017 6pm ET.

ASHLAND INTRODUCES EASY APPLICATION MAXGUARD™ EZM MARINE WHITE GELCOAT WITH EXCELLENT WEATHERING PERFORMANCE

Ashland Logo

 

Ashland’s solvers are making waves again. The company has launched a new white gelcoat to help boat manufacturers improve the efficacy and usability of their products in demanding marine applications. Maxguard™ EZM marine white gelcoat offers easier application in complex molds and excellent weathering performance.

In addition to its application properties, this gelcoat achieves the high level of ultraviolet (UV) and blister resistance required by the world’s top boat builders to deliver an alluring finish desired by consumers. 

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BOATING INDUSTRY CANADA EMPLOYER OF CHOICE (BICEOC) AWARD PROGRAM PRESENTATIONS AT TIBS

Employer Choice Award2018 400On Friday, January 12th, at the Toronto International Boat Show, the Boating Industry Canada Employer of Choice (BICEOC) Award program presented awards to the first winners in this important employee development program.

This is the only “best employer” recognition award for Canada’s recreational marine industry. This is a national program that creates leading employer brand recognition and a true competitive advantage for attracting, retaining and engaging top talent. There are two award categories: