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Message From The Editor
This summer brings a different customer opportunity
Back in the 1980’s when I was a marketing VP in the television industry, we were following a pair of marketing innovators who developed a concept they called “LTV – The Lifetime Value of a Customer”. It was a different way to see the customer relationship back then. In reality, here in the Canadian boat business, many of us already operate with this type of “Lifetime Value of a Customer” thinking, yet I rarely hear people speak of it. More to the point, we may be missing opportunities to capitalize on the idea.
In the June 22 edition of Boating Industry Canada News Week Digest we ran a story from the MRAA about a webinar they offered that was titled “Marketing When You Have No Inventory”. I was intrigued by the clever title.
(READ MORE)
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Andy Adams, Editor
aadams@kerrwil.com
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Quick Search Key: For a fast and easy way to search for past editions of Boating Industry Canada News Week Digest – copy “bicn” into your email Search bar.
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Breaking News
Brunswick to Acquire Navico; Will Enhance Leadership Position in Marine Technology and Strengthen Global Parts & Accessories Business
On June 24th, Brunswick Corporation (NYSE: BC) announced that it has entered into a definitive agreement to acquire Navico, a global leader in marine electronics and sensors for $1.05 billion. As a result of this acquisition, Brunswick will add the industry leading brands of Lowrance, Simrad, B&G, and C-MAP to its Advanced Systems Group (ASG)...
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Feature
The Boating Industry Canada Employer of Choice (BICEOC) Awards are now open to all organizations with 5 employees or more!
CCEOC Inc. and Boating Industry Canada News Week Digest are pleased to announce the Boating Industry Canada Employer of Choice (BICEOC) Awards are available to all organizations with 5 or more employees! Smaller marine businesses can now take advantage of all the benefits offered through the program and develop the coveted Employer of Choice brand.
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----- SPONSORED CONTENT -----
Dock Links offers exciting benefits and future innovations for boaters and partner marinas
A calm lake. Amazing weather. Friends and family aboard. All boaters live for those perfect days on the water, but as we all know, the costs of boating can quickly add up. For that reason, Dock Links was launched.
Dock Links is a membership discount program created with boaters—and marinas—in mind.
Learn more here
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Changing Scene
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L’Orignal Marina offers boaters a new destination in Eastern Ontario
The new owners of L’Orignal Marina are looking to offer boaters a new destination. Located in a charming francophone village in Eastern Ontario, this joined marina and restaurant venue is the ambitious initiative of long-time entrepreneur André Chabot and biologist Alexandra Quester, both residents of L’Orignal.
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Call for Entries Now Open for IBEX Innovation Awards
IBEX is hosting the Innovation Awards program during this year’s event, taking place September 28-30 at the Tampa Convention Center. New product entries are being accepted through August 13. Learn more about the program by visiting https://www.ibexshow.com/innovation-awards-exhibitors/, or contact NMMA's Rachel Harmon.
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Changing Scene
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America's Great Loop Cruisers’ Association returns to in-person events!
Join the America's Great Loop Cruisers’ Association (AGLCA) this fall in Charleston, South Carolina, September 10-11, 2021. Connect to the foremost resource on Great Loop Cruising: A Guide to the Looper Lifestyle through the America's Great Loop Cruisers’ Association.
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Beneteau races to Mackinac – First 27
Beneteau America proudly announces its partnership with Chicago’s legendary Columbia Yacht Club and North Sails Group, the world’s leading sailmaker. The partnerships mark Beneteau’s renewed commitment to the racing scene with an updated lineup of the First series,
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Education
ABYC Foundation's Educator Training Conference
ABYC Foundation's Educator Training Conference is only a month away! The agenda for this virtual event is packed with presenters from various marine trade associations, marine service technician educators, industry trainers, and even includes virtual tours of shops and marinas.
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AMI Webinars - free for all members
The AMI Training Institute, partners with industry leaders, offering multiple educational webinars free for AMI members (non-member rate $35). These webinars cover anything from hurricanes to safety within your marina. You can attend live or download recorded webinars to learn on your own schedule.
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Product Focus
Keep the Doo looking new with XPS maintenance products
It's like sunscreen for your boat. XPS Marine Care Products offer maximum protection from weathering and fading from sun and harsh summer environment. Sea-Doo watercraft incorporate the most modern construction materials and maintaining them with purpose produced XPS products will help ensure your vessel looks new...
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Webasto hits marine sunroof milestone
Webasto, the global leader in marine roofing, A/C and fuel-operated heating solutions, has manufactured its 8,000th boat sunroof. The 40 Series Electric Marine Sliding Sunroof is destined for installation on a Chaparral 317 SSX. A testament to the quality Webasto builds into each product, a 40 Series sunroof takes four weeks to manufacture and test.
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Just Launched
Peter Johnstone talks about the new MJM 3z
We are hearing a lot about the new 3z from MJM Yachts. This is a luxury performance Day Yacht built for family fun and entertaining. We were fortunate to get second-generation company owner Peter Johnstone on video to cover the design philosophies, finer points of advanced construction materials and more...
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People
Executive changes at Canadian Yachting Media – Greg Nicoll
Today I am announcing that I will be stepping aside as the Publisher of Canadian Yachting Magazine and Boating Industry Canada after nine years at the helm. Vice President Jill Snider will be the Publisher of Canadian Yachting Media…
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People
SmartPlug adds personnel and expands facility
SmartPlug Systems LLC, leading manufacturer of safety-focused power delivery products for boats, RVs and specialty vehicles, continues to expand by adding Andrew Lankford as a quality assurance engineer along with moving to a larger facility.
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Calendar
Many Events have been canceled or postponed due to COVID-19.
Check the Event website for latest information.
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Daily Updates
For daily updates and more interesting news follow
Boating Industry Canada on LinkedIn.
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