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Message From The Editor
You are here now
Life doesn’t give us a “You are here now” marker on the floorplan map of life the way they do in huge shopping malls and I’m feeling as though by the time we fully grasp where we are now, it may be too late to really capitalize on the opportunity.
I received some positive feedback on last week’s Editor’s Message when I wrote about the marketing concept, Lifetime Value of a Customer and suggested some customer marketing activities that we could do now, even when we are faced with product shortages.
(READ MORE)
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Andy Adams, Editor
aadams@kerrwil.com
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Quick Search Key: For a fast and easy way to search for past editions of Boating Industry Canada News Week Digest – copy “bicn” into your email Search bar.
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Feature
The Boating Industry Canada Employer of Choice (BICEOC) Awards are now open to all organizations with 5 employees or more!
CCEOC Inc. and Boating Industry Canada News Week Digest are pleased to announce the Boating Industry Canada Employer of Choice (BICEOC) Awards are available to all organizations with 5 or more employees! Smaller marine businesses can now take advantage of all the benefits offered through the program and develop the coveted Employer of Choice brand.
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----- SPONSORED CONTENT -----
A Dock Links Partner Marina is a busier Marina
A calm lake. Amazing weather. Friends and family aboard. All boaters live for those perfect days on the water, but as we all know, the costs of boating can quickly add up. For that reason, Dock Links was launched. Dock Links is a membership discount program created with boaters—and marinas—in mind.
Learn more here
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Changing Scene
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Continuing opposition to the proposed Luxury Tax
All the marine trades associations are working together in their continuing opposition to the proposed Luxury Tax. In the NMMA Canada’s last luxury tax bulletin, President Sara Anghel mentioned that the organization had the opportunity to be part of a consultation with federal Fisheries and Oceans Minister, Bernadette Jordan...
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Alumacraft celebrates 75 years
Since the first boat rolled off the Minnesota assembly line in 1946, Alumacraft has been a top choice for families who love outdoor activities, especially fishing. Whether they are in the Great Lakes region or the shallower waters of the South…
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Events
Looking ahead to the 2022 Halifax International Boat Show
Mark your Calendars! The 2022 Halifax International Boat Show will be returning to Halifax Thursday, February 3 – Sunday, February 6, 2022! The last few years were like no other but organizers are optimistic about moving forward to live events once again and the return of the Halifax International Boat Show.
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Education
New ABYC Online Course: Multimeter Basics
A multimeter or Digital Voltage Ohm Meter (DVOM) is an essential tool in any marine technician's tool box. These tools often include so many features, that its difficult to determine what functions best suit the type of diagnostics that you'll need it for.
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Research
NMMA Report: New Powerboat Sales Remain Strong through April
The NMMA reports that new boat sales in the U.S. remained strong through April, according to the latest New Powerboat Registrations Report. Data shows retail unit sales of new powerboats were up 32 percent on a rolling 12-month (R12M) year-over-year (YOY) basis through April...
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ICOMIA Quarterly Economic Statistics Report 2021 released
ICOMIA has released its latest Q1 2021 economic report covering economic indicators such as inflation rates, gross domestic product growth, car registrations, producer prices, and consumer confidence, in 44 countries across the world.
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New Products
New Binoculars Pocket keeps optics close at hand
Binoculars are a valuable tool on board any boat but they're often stowed, rather than within reach, when needed. The new Binoculars Pocket from SeaSucker mounts temporarily to any clean, non-porous surface to keep optics close at hand, whether on deck or below.
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Just Launched
BCI Marine Becomes the Official Canadian Distributor of X Shore, an Exceptionally Eco-friendly and Electric Boat
Canadians can now book a test-drive and pre-order the all-electric and connected X Shore Eelex 8000. BCI Marine, a Canadian distributor with a passion for innovative boats will have a fleet of the Eelex 8000, a 100% electric boat powered by intelligent software.
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People
Michael Müller hands over CEO position at Bavaria Yachts to Marc Diening
Marc Diening is to be the new CEO of Bavaria Yachts. On August 1st, he will move from the fire protection specialist Magirus, which boasts a rich tradition, to Giebelstadt. Before Diening, 45, took his position as CEO of Magirus over five years ago, he spent over ten years in a management position at Bombardier...
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Calendar
Many Events have been canceled or postponed due to COVID-19.
Check the Event website for latest information.
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Daily Updates
For daily updates and more interesting news follow
Boating Industry Canada on LinkedIn.
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