Crate Marine Sales Honored as Cruisers Yachts’ Dealer of the Year

Cruisers Yachts held their dealer meeting at the company’s headquarters in Oconto, Wisconsin. The annual gathering featured Cruisers Yachts’ christening of the 2012 41 Cantius sports coupe, unveiling of a new interactive website and plans for the upcoming year.

Crate Marine was the recipient of this years’ coveted Dealer of the Year Award. Crate Marine has five locations throughout Ontario and Quebec. They provide full marine sales and service and have been in the Cruiser Yachts family for three years.

“It’s an honor to be recognized as Cruisers Yachts dealer of the year,” said Ryan Crate of Crate Marine. “The launch of the 48 Cantius last year sparked our customer’s interest by reminding them of the quality and luxury that is Cruisers Yachts.” Also recognized were Galati Yacht Sales in second place and SkipperBud’s in third for world-wide sales and Roussos Yachting, located in Athens, Greece was acknowledged as the top international dealer in 2011.

“Last year, our customers were inspired by the revolutionary new 48 Cantius,” said Russ Davis, director of sales and marketing at Cruisers Yachts. “The yacht symbolizes a new attitude and our unyielding drive to continually innovate; changing not only how we design yachts but in the way we do business. Cruisers Yachts is positioned well for the fiercely competitive years ahead.”

Building on the momentum created by last year’s breakout 48 Cantius model, Cruisers Yachts introduced the 41 Cantius. The sporty 41 Cantius showcases a first for Cruisers Yachts: a swim platform entertaining area with two removable bar stools, along with other quality features such as double salons, a full enclosure tri-slide glass door, two staterooms and heads, Volvo Penta IPS propulsion and customizable options.

During the dealer meeting which took place in the factory showroom that was unveiled last year, Cruisers Yachts also introduced a completely redesigned website. Moving from a Flash-developed web core to a dynamic content-based system, the website is easier to navigate, allows users to explore models, provides up-to-date information on boat shows, news and brand messaging and has social networking capabilities. Key features include large-format photographs, featured content area on the home page, mega menus and a suggestive search. 

“Like our yachts, we’ve designed a website focused on elegant simplicity. I encourage boaters to take a look at the new site and see how the added features and functions directly reflect our web-savvy customer base,” said Davis.

More than 100 dealers and guests attended the annual meeting, with dealers from six different countries represented. For additional information about Cruisers Yachts, visit www.cruisersyachts.com .