Discover Boating ‘Welcome to the Water’ Webinar and YouTube Video

 

Discover Boating has unveiled marketing plans to reignite the brand with a new U.S. and Canadian campaign, titled Welcome to the Water, in an all-industry webinar that premiered on May 17.

 

The campaign aims to tap current boat owners to help engage those new to boating. It is also designed to increase website traffic, therefore increasing the quality and quantity of prospects for manufacturers and dealers to grow sales of boating-related products and services.

 

“By merging the passion and knowledge of current owners with the enthusiasm and desires of people who haven’t taken that step, Discover Boating is seeking to create something more than an ad campaign—it’s a movement towards boating,” says Carl Blackwell, chief marketing officer for Discover Boating and the National Marine Manufacturers Association. “We rebuilt the foundation of Discover Boating by designing a more intuitive consumer website, developing a video that captures the emotion of boating and offering tools to stakeholders while building a better communications platform for the industry.”

 

In Canada, the effort is supported with new television creative to be showcased on top stations such as CBC News Network, Outdoor Channel and National Geographic Channel as part of a national TV ad buy. The campaign also includes online advertising, search engine marketing, public relations and social media.  

 

A much-needed move to a mobile-friendly website with a bold, inviting and fun face to DiscoverBoating.ca is underway. Upgrades to the site offer robust search engine optimization, easier navigation, enhanced personalization for the user, and an improved ability to gather and deliver leads. The new site will be available in English and French.

 

For anyone who missed the May 17 industry-wide webinar, view the 45-minute Discover Boating presentation detailing all elements of the 2011 campaign at: http://www.growboating.org/toolkit/webinars.aspx.  

 

Also, the new Discover Boating “Welcome to the Water” video can now be viewed on YouTube at: Discover Boating Welcome To The Water promotional video for Canada

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