Facebook Recognizes Discover Boating Efforts as ‘Success Story’

Facebook recently featured Discover Boating’s social networking platform as one of its success stories, alongside such brands as Ford, Dominos, AT&T, USA Today and Sony. The Discover Boating  case study was one of several snapshots of what Facebook deemed “inspiring campaigns” from around the globe. Their overview provides a look at the goals, approach and results of Discover Boating’s successful Facebook campaign.

Results highlighted include: 111% increase to date in overall fan base, 160% increase in average likes per day, and 181,000+ fans added to the Discover Boating Page within two months, which accounts for 77% of its total new connections.

Click here to read the full Facebook success story listed under the “Entertainment” section.

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Cruisers Yachts Rebrand Flagship Model: Introducing The New 57 Fly

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Cruisers Yachts, a renowned name in the luxury yacht industry, announces the rebranding of its esteemed 55 FLY model, now named the 57 FLY.
 
“At Cruisers Yachts, we always strive to improve our products and ensure they reflect the true essence of our craftsmanship. After careful consideration, we’ve decided to rename the 55 FLY to the 57 FLY. This change better aligns with the actual length of the yacht and more accurately represents its impressive scale and sophistication.

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Kropf Industrial Delivers First All-Electric Travel Lift

Kropf Industrial, manufacturer of the industry-leading Conolift line of boat handling equipment, is excited to announce that its first all-electric travel lift is now in service in Ontario. The advanced design has eliminated both the diesel power unit and the hydraulic system, yielding a simplified machine that is quiet, and free from emissions and the risk of spills.

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Mercury Marine enhances Joystick Piloting capabilities, laying the groundwork for an exciting future in effortless autonomous boating

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Mercury Marine®, a division of Brunswick Corporation has announced a software update for its SmartCraft®operating system that gives Joystick Piloting powerful new capabilities. The system can now automatically counteract the effects of wind, waves and current while a boater is driving with the joystick, giving them the ability to dock and maneuver with effortless precision.

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