IBEX Announces New Awards For Best Exhibitor Videos

The International BoatBuilders’ Exhibition & Conference (IBEX) and Marine Marketers of America (MMA) today announced the creation of the Exhibitor Video Awards (EVAs) to honor the best product and company videos produced by IBEX exhibitors in 2012.

The EVAs winners will be selected by a panel of judges from MMA, and the awards will be presented at the IBEX Industry Breakfast at 7:30 a.m., Oct. 2, at the Kentucky Exposition Center in Louisville. The competition is open to all 2012 exhibitors who post a product or company video with their online booths on the IBEX web site.

“We are launching this award program to encourage more exhibitors to take advantage of the opportunity to preview their companies, products and services through video clips on our IBEX web site,” said Carl Cramer, co-director of IBEX. “It’s just one of the exciting new programs to help exhibitors get the most out of their IBEX experience.”

“Savvy marketers in the boating industry recognize the power of video as a strategic marketing tool,” said Wanda Kenton Smith, president of MMA. “A well-done video allows organizations to engage with their customers’ emotions through a compelling mix of sound, imagery and narrative to reinforce their messages. If you are not including video in your marketing mix, you are missing an important opportunity to separate your company from the competition and build your brand.”

Market research documents the amazing growth of online video. YouTube reportedly gets some three billion views per day, 400 million of them on mobile devices. The eMarketer U.S. Digital Media Usage Report predicts that online video viewers will reach 169.3 million this year, and 70.8 percent of Internet users will watch online video content in 2012. Research also reveals that people spend 75 percent more time on web sites with video content.

EVAs will be awarded in two categories: Best Company Video and Best Product Video. All videos posted by exhibitors to the IBEX web site will be automatically entered in the competition. The video clips should be no longer than three minutes. A full set of entry rules and conditions will be forthcoming.

Related Posts

BC Marine Search and Rescue Responder Duncan Peacock wins 12th Annual Tim Jones Award

NMEA

By Mathew Channer

Duncan Peacock, resident of Kitimat BC and member of Kitimat Marine Search and Rescue and RCMSAR Unit 63, has been awarded the 12th annual Tim Jones Award for Outstanding Contribution to the Outdoor Community in British Columbia.

Peacock has been a member of Kitimat Marine Search and Rescue and RCMSAR Unit 63 for 31 years, making him one of the longest-serving members in the province.

Read More

Changing Scene

Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.

Just Launched

Starcraft 1957 Ski Champ Replica Makes Waves

By Mathew Channer

Among the many shiny new boats at January’s Toronto International Boat Show a surprise contender stood out, a replica of the Starcraft 1957 Ski Champ, taking pride of place near the main entrance.

Read More

Top 10 Features of the RS Quest – Celebrating 10 Years!

Hubbell-Marine Stainless steel outlet covers

2025 is a pretty special year for RS Sailing, who are celebrating 10 years of the RS Quest! This training dinghy has become the go-to for sailing schools and youth programs all over the world. Initially created in partnership with the UK Sea Cadets to replace their aging fleet, designer Jo Richards and the RS Sailing development team wanted to make sure the RS Quest was built to break the mould.

Read More

People