IBEX Hires Kate Holden as New Marketing Director
Professional BoatBuilder magazine and the National Marine Manufacturers Association (NMMA), owners and producers of the International BoatBuilders’ Exhibition & Conference (IBEX), the marine industry’s largest annual technical trade event, have announced the hire of Kate Holden as the new Marketing Director and Sales Representative.
Holden is uniquely qualified to take on the many facets of IBEX marketing and exhibit sales. With 15 years of experience, she’s held positions in advertising and exhibit sales management, show management and as an account executive and marketing consultant. Her marketing experience includes Web development, market strategy implementation, e-mail and inbound marketing, webinar development and social media strategy. Holden has worked at WoodenBoat magazine, Professional BoatBuilder magazine, Brooklin, Maine, and infoSpectrum Inc., Portland, Maine, and on her own as a marketing consultant.
“Kate is an excellent addition to the IBEX team,” said Anne Dunbar, Show Director of IBEX. “She is a seasoned marine-industry professional who has what it takes to succeed in this position. I am confident she will take the IBEX marketing campaign to a new level.”
“I’ve had the good fortune to work with Kate here at WoodenBoat and Professional BoatBuilder magazines. She excelled in every position she held here, and it makes sense for her to be the next Marketing Director of IBEX,” said Carl Cramer, publisher of Professional BoatBuilder and WoodenBoatmagazines and IBEX Emeritus. “I couldn’t be more thrilled for Kate, and for IBEX.”
