ICOMIA SUPPORTS INTERNATIONAL BOAT SHOW AND FESTIVAL IN SANYA, HAINAN, CHINA
The International Council of Marine Industry Associations – ICOMIA – has signed a long-term agreement to support the International Boat Show and Festival – a new four-day boat show commencing 17 October 2013 at the Serenity Marina, Sanya, Hainan Island in China.
The show will focus on mid-range boats (10 – 15 meters) afloat and small craft ashore for watersport promotion. The International Boat Show and Festival is organised with the assistance of the Beijing based China Cruise and Yacht Industry Association (CCYIA), a full Member of ICOMIA.
In response to these very challenging economic times in the traditional markets, ICOMIA has been seeking opportunities to assist the marine industry, in particular the boatbuilders, and has consequently focused on China, as few would argue it is the market with the greatest potential; the country is huge with an emerging middle class with improving disposable income.
The organisers wish to encourage the establishment of national pavilions for exhibiting boats by ICOMIA’s Marine Industry Association (MIA) members. “There are so many boat shows in China, (currently 39 in total), that it is impractical for the industry to participate and get involved in them all” says Tony Rice, ICOMIA Secretary General, “we need to unify, and together support just one show. If we all concentrate in one well organised and well financed show in a prime location we have the best chance of success and the least risk – in other words; better together”. Mr Rice continues, “ICOMIA has witnessed the growth curve of METS, which is why we have signed a long-term agreement – This is a sign of our commitment on behalf the industry”. ICOMIA (the International Council of Marine Industry Associations) has been the focal point of the global recreational marine industry since 1967. In liaison with our members across the world, ICOMIA presents a strong and united voice in representing the industry’s best interests when dealing with international authorities and major organisations.
To learn more visit: www.icomia.org
