KCS International Inc. Rebrands Azure Sport Boats Line into Cruisers Yachts Portfolio
KCS International Inc. (KCS), parent company of Cruisers Yachts and Rampage Sport Fishing Yachts, announced Monday Sept 24, that the recently acquired Azure Sport Boats line will be renamed Cruisers Sport Series in order to reflect the true essence of the Cruisers Yachts craftsmanship. The acquisition means the Cruisers name now offers a full product line of vessels from 22-54’.
“We learned, after conferring with consumers, dealers and media observers that the new Azure boats, recently produced at our Oconto plant, possess all of the quality craftsmanship that Cruisers Yachts are known for, which is why we had to step back and say ‘the name needs to fit the quality’, hence the Cruisers Sport Series” said Mark Pedersen, president of KCS International Inc. “Effective immediately, we are now introducing the distinguished 22- 29 feet Cruisers Sport Series.”
KCS began producing the sport series nine months ago, and all manufacturing has been moved to the Oconto, Wisconsin facility; the very same facility, design and manufacturing process that produces the renowned Cruisers Yachts. After experiencing the release of the 2013 Azure models, built by KCS, the industry identified the same level of quality craftsmanship and standard amenities in the Cruisers Yachts line, evident in every inch of the 10 sport boat models.
“The Cruisers Sport Series models, like all of our boats, showcase our superior workmanship and unique product development, because of our first-class manufacturing team in Wisconsin,” said Pedersen. “It is imperative that our customers understand that these sport boats are members of the Cruisers family and reflect the same quality and innovative design.”
The new Cruisers Sport Series line will be showcased at the upcoming Fort Lauderdale International Boat Show, October 25- 29, 2012.
