The organizers of the Lake Ontario 300 Challenge Race are proud to announce that loyalty and rewards platform provider Ackroo will be the title sponsor of the 2012 Lake Ontario 300 Challenge taking place on Saturday, July 21st starting from the Port Credit Yacht Club, Mississauga Ontario.

The Lake Ontario 300 Challenge race organizers are delighted to have a sponsor who shares similar desires to grow and support the boating industry.

Ackroo provides loyalty and rewards programs for businesses and consumer groups like the sailing and boating community. In conjunction with their sponsorship, Ackroo will be powering an affinity based program designed specifically for the boating industry.  Launching at the opening of the race festivities, all participants in the race will receive LO300 Cards entitling them to discounted merchandise at partner businesses and merchants participating in the program. This will include many marine industry and related merchants as well as many other local businesses.

“This sponsorship represents a win-win situation for both the boaters and the organizers of the Lake Ontario 300 Challenge” said Darren Gornall Chairman of the Lake Ontario Offshore Racing Group, “Ackroo brings us a very grass roots based program that will have real value to boaters.”

Steve Levely, Vice President of Sales, Coalition Networks for Ackroo commented that “…these aren’t just any merchants; our program drives to attract certain types of merchants whose product offerings will have strong appeal for our audience of boaters, both at land-based retailers and also online stores.”

“Our sponsorship of the very high profile Lake Ontario 300 Challenge Race brings a value proposition that really goes both ways; it’s a win-win for both the boaters and the merchants,” said Levely.

The 2012 Lake Ontario 300 Challenge Race will be the 23rd running of this high profile event. The race attracts sailors and racers from all of the Great Lakes and Quebec and represents the single most important sailing race held annually on Lake Ontario. For information, visit: www.lo300.org

Ackroo enables small to medium sized businesses, independent merchants and consumer groups to increase profitability and build long-term relationships through customized loyalty and rewards programs. Ackroo is headquartered in Ottawa, Ontario. For more information, visit: www.ackroo.com.

Caption: Darren Gornall Chairman of the Lake Ontario Offshore Racing Group, (from the left) with Steve Levely, Vice President of Sales, Coalition Networks for Ackroo and Brian Townsend who heads up Sponsorship for the Lake Ontario 300 Challenge race.