KCS International Inc. Rebrands Azure Sport Boats Line into Cruisers Yachts Portfolio
KCS International Inc. (KCS), parent company of Cruisers Yachts and Rampage Sport Fishing Yachts, announced Monday Sept 24, that the recently acquired Azure Sport Boats line will be renamed Cruisers Sport Series in order to reflect the true essence of the Cruisers Yachts craftsmanship. The acquisition means the Cruisers name now offers a full product line of vessels from 22-54’.
“We learned, after conferring with consumers, dealers and media observers that the new Azure boats, recently produced at our Oconto plant, possess all of the quality craftsmanship that Cruisers Yachts are known for,
