Pride Marine Group Opens New Location
Chaparral Boats, Inc. has announced that on September 30th, 2011 Pride Marine Group will open Chaparral’s newest store. According to Chaparral President, Jim Lane, “It will be an exciting day in the evolution of the Chaparral brand in Ontario, Canada. This day will mark the opening of the new Chaparral Boating Centre on Highway 400 in Innisfil. Pride Marine Group will be opening their 6th location in the central hub of Simcoe, Georgian Bay and Great Lakes boating”.
The impressive 17,000 sq. ft. facility will feature a 3 story high glass showroom to showcase our Signature cruisers and Premier yachts like never before seen in Ontario. Our all new 310 and 330 Signature cruisers are beautifully appointed and ready for weekend getaways, and while the 420 Premier has yet to grace the waters of Ontario, we look forward to the reception it will receive by experienced Ontario yachters at this January’s Toronto Boat Show.
The new Pride Marine Group location is also the ideal location to introduce our new H20 value series that debuted last month at our World Wide Dealer Conference. The launch of the H20 Series continues Chaparral’s award winning string of new product introductions. In the last five years, the company has introduced 30 new boats at its Worldwide Dealer Conference, proving Chaparral’s commitment to new product innovation and dealer support.
“Judging by dealer reaction and initial sales orders, our H20 line has already far exceeded expectations,” said Chaparral President Jim Lane. “This is the first time we’ve offered boats at nationally advertised prices. The H20 Series is competitively priced and on target for today’s value-minded buyers”.
Buck Pegg, founder of Chaparral Boats, has been intimately involved with the H20 project from its inception. He states, “I am extremely proud of Mike Fafard, VP of Engineering, and the entire product development team. They worked tirelessly for months to bring the quality, style, innovation and reputation of Chaparral boats to first time boat buyers and the multi-purpose H2O line does exactly that. There are so many small lakes in Ontario, I can’t think of a more appropriate place to launch the H20 Series. Pride Marine Group has a great reputation for taking care of their customers, and we believe the new Chaparral Boating Centre is the right location with the right product at the right time”.
Pride Marine Group’s Innisfil location will also become Eastern Canada’s exclusive Robalo fishing boat dealer. Recently receiving the NMMA’s coveted CSI award for the 5th year in a row, Robalo builds 12 world class fishing boats from 18 to 30 feet, and new for 2012 will be 2 new value priced center console models, ideal for the inland lakes of central Ontario.
Visit: www.pridemarinegroup.com
