Feb 18, 2020

Sea RaySea Ray is continuing to make waves and offer elevated experiences and unrivaled support with the launch of the redesigned, SeaRay.com. The all-new site has been upgraded with a contemporary design and a host of user-friendly features designed to support Brunswick’s mission of advancing the Sea Ray brand, promoting boating as a recreation of choice, demystifying the boat buying processes and supporting the boating community.

Built on the Adobe Experience Manager (AEM) platform with Adobe Analytics for marketing effectiveness and a more customized digital transformation, the site features a streamlined navigation for users to seamlessly find and request Sea Ray information and dealer support. Using the Filtered Search developed from consumer insights, users can easily search capabilities and discover comparisons between Sea Ray models. On the robust model pages, boat features are showcased with at-a-glance highlights, comprehensive listings and detailed photography.

The award-winning Build Your Sea Ray boat configurator has remained a prominent component of the site, along with enhanced video players, large-format photo galleries and embedded virtual tours. In addition, current owners and potential customers can now browse the brand-new Event Calendar to explore and locate boat shows, owner gatherings and Sea Ray events worldwide.

“Brunswick implemented the AEM platform as an enterprise solution and Sea Ray is Brunswick’s first boat brand to launch on this platform,” said Shelby Kirby, Sea Ray director of marketing. “Using the AEM content management system, we have been focused on redesigning our site for usability to make it more accessible for visitors, including both new customers and existing owners, so they can effortlessly find the information they’re looking for and get back to enjoying time out on the water.”

For more information about Sea Ray, and to view the complete line-up, visit SeaRay.com.

  • Prev
Registration is open for the United States Coast Guard (USCG) and American Boat and Yacht Council ...
The International BoatBuilders’ Exhibition and Conference (IBEX) announced that its 30th ...
Fourteen exceptional products were recognized during the IBEX 2021 Industry Breakfast and Awards ...
Marine Service Manager Training & Certification is Nov. 19-20 / Nov. 26-27 / Dec. 3-4, with ...
The American Boat & Yacht Council (ABYC), the non-profit organization that develops safety ...
Building and sustaining a high performing team can sometimes feel like an art form. Learning what ...
Space sales have opened for Atlantic Canada’s largest boat show, the Halifax International Boat ...
This is an opportunity to build on your experience and training with our new industry-specific ...
Across the corporate organization of Groupe Beneteau, plans have been made to charter its course ...
Brunswick Corporation (NYSE:BC) continues to execute on its Next Wave strategy, announcing on ...

2022 AMI Conference & Expo, Feb 1-3, 2022| Daytona Beach

 

Association of Marina IndustriesSave the date for the 2022 AMI Conference & Expo in Daytona Beach, FL on February 1-3, 2022. Plan ahead and book your room at the host hotel to receive your discounted rates!

The Association of Marina Industries Conference & Expo is THE leading marina and boatyard conference. It is geared specifically toward marina and boatyard owners; operators and managers; as well as dock masters, harbormasters, boat builders and repairers, and industry consultants. 

 

 

Read More


 

Boating Industry Canada News Week

 

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you're looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here

 

 

 

 

 

Marine Products

  • Prev
Smartgyro is a gyro stabilization technology specialist with a mission to elevate the entire ...
At the International BoatBuilders Exhibition & Conference (IBEX), Honda Marine unveiled ...
Boaters with NavNet TZtouch, TZtouch2, or TZtouch3 systems and limited space for a Radar antenna ...
The new XPLORE Battery Charger from Xantrex, the first of its kind that can charge batteries in a ...
Dockmate®, manufacturer of advanced wireless remote controls for yachts, has announced expanded ...
Attwood, a division of Advanced Systems Group (ASG) by Brunswick Corporation (NYSE: BC) has ...
Even the most mundane in-water service project can turn into a headache if the boat being worked on ...
Many metal polishes use harsh acids and substances that are hazardous to the environment. Bio-based ...
Kanvaslight® was specifically engineered for a long life in a salty, sun-drenched environment. The ...
BSB Artificial Intelligence created a splash when they launched their first OSCAR system for ...

New Simrad® App launches, loaded with navigation features and support for Simrad® displays

Simrad AppThe latest Simrad® app debuted this week for the marine electronics leader celebrating its 75th anniversary this year. The updated app includes a premium offering complete with new mapping features, advanced functionality and mirroring and control of Simrad® multi-functional displays from your smartphone or tablet. It is available on both the Apple Store for iOS and Google Play for Android.

The app is free to download and offers a rich experience that includes free up-to-date nautical charts from C-MAP®, personal waypoints, routes and tracks, latest marine weather, personalization and much more. 

Read More


 

Raritan sanitation hose has impressive bend radius

Rariton Sanitation HoseBetween the odor and working in confined spaces, replacing an onboard sanitation line is never a pleasant job. With Sani/Flex Odor Shield Marine Hose from Raritan Engineering, the task can be completed quicker and with fewer expletives. Incredibly strong, it has class-leading flexibility.

The 1.5" version of Sani/Flex Odor Shield has a bend radius of 3.15". The 1" model has an impressive 1.97" rating. Combined with its suppleness, it's super-easy to snake the hose around the tightest corners.

 

 

Read More


 

 

 

People

  • Prev
Andrews, Henry (Hank, C.J ) - It is with heavy hearts that we announce the passing of Henry on ...
After 40 years of proudly serving the boating community, Scott Smyth, founder and owner of The ...
Brunswick Corporation (NYSE: BC) announced on September 20th that Kris Neff has been named ...
BCI Marine has hired Bradley Hale as Regional Sales Director, Ontario. Bradley brings 35+ ...
Hella marine has appointed Gary Stidham as its new USA sales manager. Jeff Haas, head of sales for ...
IMTRA, the leading manufacturer and importer of quality solutions and products for the marine, ...
We were saddened to hear of the recent passing of Tom Johannsen, a pioneer in the development of ...
Promar is pleased to announce that Rob Gervais from Can-Am Sales Group, LLC., has been chosen as ...
Marc Diening is to be the new CEO of Bavaria Yachts. On August 1st, he will move from the fire ...
Mercury Marine Canada welcomes Richard Straka as the Director of its recently formed Category ...