Jan 12, 2021

TIBS Virtual Consumer Boat Show

The organizers of the Toronto international Boat Show (TIBS) have launched their consumer marketing campaign to potential attendees.

"As we bring in the New Year, the TIBS Virtual Show marketing campaign is well underway with over 70,000 members of the Captain's Club receiving the consumer newsletter, providing great content on the upcoming show!”


As communicated in the Exhibitor newsletter, Social Media audiences are making up another 30,000 followers and that they are ‘liking’ and sharing posts about the Virtual Show!

In addition, an extensive media buy that includes search, digital and social began the first week of January. 

A media buy on Toronto radio stations launched January 9, and commercials can be heard on 680 News, Sportsnet 590/The Fan, TSN 1050, CFRB NewsTalk 1010 and Q107.   

Other advertising includes Power Boat Television on Global TV, plus industry magazines and newsletters.  A PR campaign across Ontario is also underway.
 
Consumers are being made aware that this year's show is…"A whole NEW way to get ready for YOUR boating season!"
 
FREE Admission is NOW OPEN. Consumers are encouraged to Register Now and they have started!!  So far more than 10,000 Attendees have Registered for the Show.
 

TIBS EXHIBITORS - Tell Your Customers where you will be in January!
 
As you prepare for this year's virtual show please take advantage of the online promotional tools available to exhibitors.   


Simple instructions make it easy to incorporate these banners into your digital newsletters, websites and social media platforms.  There is also a commercial you can use or share.
 
GET FREE PROMOTIONAL BANNERS (https://www.torontoboatshow.com/exhibitors/promotional-materials/)

play the radio commercial here:

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The Importance of a Sea Trial

 

Sea TrialI am frequently asked if I think it's important that a marine surveyor attend a Sea Trial when one of our clients is buying a used boat. In very simple terms, not including your marine surveyor on a Sea Trial is a failure to complete the full marine survey. Many buyers believe they are obtaining a marine survey in order to make sure they can get insurance on the vessel they are buying.

Once the buyers receive their marine survey reports however, most realize that the surveyor sees deeper into the condition of the vessel. Often, the surveyor finds a number of items that that the prospective buyer has overlooked. 

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Boating Industry Canada News Week

 

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you're looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here

 

 

 

 

 

Marine Products

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Scandvik Inc. has expanded its range of DC electric table pedestals with the addition of a ...
Mercury Marine®, a division of Brunswick Corporation (NYSE: BC), recently launched SmartCraft ...
Dometic Marine has introduced an updated, next-generation Pro-Trim Engine Trim Control System with ...
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VERATRON DEBUTS SMALLEST N2K GNSS ANTENNA

Veratron N2K GNSS AntennaAt a mere 2.4" in diameter, the Veratron GO is the smallest NMEA 2000® certified GNSS antenna on the market. Truly plug-and-play, the high-performance integrated GPS, GLONASS and Galileo receiver is available in two navigation models and a Bluetooth version for monitoring onboard networked systems.


Starting off the series is Veratron GO GPS, the satellite-only version. Alternately, Veratron GO Data offers a Bluetooth Low Energy (BLE) gateway that enables users to monitor engine, battery, navigation and other vessel performance data on Veratron's new NavDash mobile app.

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People

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Vesper Marine, manufacturer of innovative marine safety and communication products, has ...
James was first introduced into boating in 1980, in the town of Port Severn. Almost ...
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Patty Lawrence to Manage International BoatBuilders’ Exhibition & Conference Education ...
Boating Industry Magazine today announced that Lauren Beckstedt, Chief Marketing Officer, ...
Western Marine Company is pleased to announce the hiring of Colin Clark to the crew at ...
Mike has been an integral member of the Georgian Bay boating community for over 28 years. Beginning ...
Regal Boats is pleased to announce that Jake Kuck has been promoted to Vice President of North ...
BENETEAU is pleased to announce the appointment of Don Smith as the new President of ...
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James Neophytou joins North South Nautical Group

James NeophytouJames was first introduced into boating in 1980, in the town of Port Severn. Almost immediately he developed a passion for boating and purchased his first boat, a 15’ Kodiak with a 50hp Johnson.

It wasn’t long before James got the ‘itch’ to move to a bigger boat. He and his family spent several years cruising the beautiful waters of Georgian Bay in their 23 Reinell. Unfortunately, a busy work schedule forced James to take a break from boat ownership. He knew though, that one day he’d return.  

 

 

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