Jan 19, 2021
Supported by a major attendee marketing program, the Toronto International Boat Show (TIBS) opened Monday, January 18 and runs through to Sunday, January 24th.
A major part of the Attendee marketing program was the outreach to over 70,000 members of the Captain's Club who have been receiving the consumer newsletter, providing great content on the upcoming show. Social Media audiences make up another 30,000 followers. They have been ‘liking’ and sharing posts about the Virtual Show.
Consumers are being made aware that this year's show is…"A whole NEW way to get ready for YOUR boating season!"
A media buy on Toronto radio stations launched January 9, and commercials can be heard on 680 News, Sportsnet 590/The Fan, TSN 1050, CFRB NewsTalk 1010 and Q107. Other advertising includes Power Boat Television on Global TV, plus industry magazines and newsletters. A PR campaign across Ontario is also underway.
FREE Admission opened last week and well over 15,000 registrations were in by Friday, January 15. As of Saturday, January 16, Consumers got access to the Virtual Show to preview exhibits, products, seminar schedule, start to navigate the site and plan their Virtual Live visit beginning on Monday January 18.
Still, it’s not too late for exhibitors to take advantage of the online promotional tools available to exhibitors.
Simple instructions make it easy to incorporate these banners into your digital newsletters, websites and social media platforms. There is also a commercial you can use or share.
TIBS EXHIBITORS - GET FREE PROMOTIONAL BANNERS HERE
play the radio commercial here:
VANCOUVER INTERNATIONAL BOAT SHOW GOES VIRTUAL FEBRUARY 24-27
Visitors to the 59th Vancouver International Boat Show will be introduced to the very latest boats and boating-related products on the market, but this year they can do so from the comfort of their own home because the event will be virtual - taking place February 24 – 27, 2021.
A key focus of the 2021 edition of the Vancouver Show will be to connect visitors with salespeople and product specialists who will be representing all of the major brands; with everything available in a simple, interactive format that makes shopping for boats, product, services and accessories easy and convenient.
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GARMIN AND FUSION UNVEIL SIGNATURE SERIES 3 MARINE SPEAKERS AND SUBWOOFERS WITH INDUSTRY-FIRST FIVE-COLOR LED LIGHTING
Garmin International, Inc., a unit of Garmin Ltd. (NASDAQ:GRMN), the world’s leading marine electronics manufacturer1, announced that it has redesigned its Fusion-branded Signature Series marine speakers and subwoofers with innovative LED lighting that delivers an unprecedented spectrum of color variations to complement each unique boat and style.
Building on the success of the Signature Series product line, the new Fusion Signature Series 3 combines traditional red, green and blue LEDs with cool and warm white (CRGBW) to offer a full color palette – from premium pastels to vibrant hues...
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