Aviara Boats Charts a Bold New Future Under Cruisers Yachts
July 22, 2025
Aviara Boats, the industry’s most forward-thinking luxury sport boat brand, has officially entered a new era of innovation and growth. Following the acquisition of Aviara’s assets by Cruisers Yachts in late 2024, the transition is now complete, with all desired assets successfully relocated to Cruisers Yachts’ state-of-the-art manufacturing facility in Oconto, Wisconsin.
Cruisers Yachts—an esteemed American boat builder with over 70 years of heritage and a division of the MarineMax family—is proud to welcome Aviara into its dynamic portfolio of premium marine products.
“Aviara presents an incredible opportunity to leverage the innovation and luxury established by the original Aviara team while accelerating the brand’s success under the craftsmanship and proven quality of Cruisers Yachts,” said Mark Pedersen, President of Cruisers Yachts. “With MarineMax’s global distribution strength and Cruisers’ production excellence, the future is bright for Aviara.”
While the ultimate future product range is still in development, Pedersen emphasized that the team has been deeply engaged in analyzing every element of Aviara’s current models. “We’ve spent extensive time dissecting the design, construction, and features to determine the composition of the next generation of luxurious, high-quality day boats,” Pederson continued.
Aviara’s transition is built on a foundation of bold design, loyal customers, and a shared passion for pushing boundaries in the recreational boating world. By integrating with Cruisers Yachts, Aviara is uniquely positioned to reach new heights, bringing unmatched style, performance, and premium experiences to discerning boaters worldwide.
For sales or international distribution opportunities, please contact:
Dan Zenz
Vice President of Sales, Cruisers Yachts
dzenz@cruisersyachts.com
