BRUNSWICK BOAT GROUP & MERCURY MARINE LEND THEIR SUPPORT TO NMMA IN THE FIGHT AGAINST E15

Look

15 percent ethanol could permanently destroy marine engines
 
Brunswick Boat Group and Mercury Marine are encouraging boaters and dealers to follow the lead of the Outdoor Power Equipment Institute (OPEI) and the National Marine Manufacturers Association (NMMA) as they continue to advocate the “Look Before You Pump” campaign aimed at the prevention of E15 in marine engines. E15 is gasoline that contains 15 percent ethanol and is extremely harmful to marine engines.
 
NMMA announced that it will distribute “Look Before You Pump” messaging and materials in an effort to help consumers safeguard their boat.
“Most boats are fueled up at gas stations, and many of those stations have not posted the required fuel use warning labels,” said Brunswick Corporation Director of Product Integrity/Government Affairs Dave Marlow. “If E15 becomes the most common fuel at those pumps, we are concerned about how the consumer will make the right choice and not misfuel their vessel; thereby voiding their engine's warranty and potentially causing engine failure.”
 
“Using gasoline with ethanol levels above 10 percent can harm your engine and fuel system components,” said Mercury Marine Vice President, Global Category Management Marty Bass. “We will continue to fight against E15 in marine engines and know the OPEI and NMMA will do the same. We need to get this message in the hands of every boater before they fill-up because if they don’t know, they could damage their engine. Most of these failures don't occur at the dock, but rather while you are on the water, which then becomes much more dangerous.”
 
The “Look Before You Pump” campaign provides boaters with information and statistics that show the damaging effects of a 15 percent ethanol blend on the life and performance of a marine engine. Boaters are encouraged to read their operating manual before filling up to ensure that they are using fuel that is safe for the engine.
 

Related Posts




Recreational Marine Industry Applauds Removal of the Luxury Tax on Boats in Budget 2025

NMMA Canada

OTTAWA (November 4, 2025)—Canada’s boating industry applauds Budget 2025’s commitment to remove the devastating luxury tax on boats, a failed tax policy that unfairly punished Canadian manufacturers and workers. When the luxury tax was first implemented in September 2022, Canada’s marine industry leaders were quick to point out the impending losses of middle-class jobs, government tax revenues and sales declines.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Highfield Boats Announces New Escape Fiberglass-Hull Center Console Rib Series

Highfield Boats, America’s leading RIB brand, is proud to announce the launch the Escape Series, an all-new line of fiberglass-hull center console RIBS made in the USA. The first two models in the series, the Highfield Escape 650 and Escape 750, were unveiled during the Highfield Boats Dealer & Media Day Event at the company’s factory in Cadillac, Michigan.

Read More



RAILBLAZA AnchorPoint Phone Holder Ensures Device Safety on the Water

RAILBLAZA, manufacturer of premium quality, user-friendly electronics, fishing and boating mounting systems and accessories, has announced the launch of its AnchorPoint Phone Holder, an adventure-ready mobile device holder built for the harshest environments.

Read More