BRUNSWICK CORPORATION COMPLETES ANOTHER INVESTMENT IN SEA MACHINES ROBOTICS

Brunswick

Nov 3, 2020

Brunswick Corporation (NYSE: BC) has announced that it has completed a second investment in Sea Machines Robotics, Inc., a Boston-based autonomous technology company that specializes in advanced control technology for workboats and other commercial surface vessels. Details of the investment were not disclosed.

Brunswick made an initial investment in 2018 through its joint venture with Chicago-based TechNexus Venture Collaborative.  Over the past two years, both Brunswick and Sea Machines have been committed to building autonomous solutions for the marine industry that will enhance operator safety and increase performance for both commercial and recreational applications.

“We believe that strategic investments in early stage technology platforms like Sea Machines allow Brunswick to build on emerging technology trends,” said Brenna Preisser, Brunswick Corporation President – Business Acceleration & Chief People and Strategy Officer. “Autonomy is a core element of our ACES strategy and working together with Sea Machines affords us the opportunity to create new capabilities to enhance the boating experience.”

“We are excited to have Brunswick Corporation as a strategic investor,” said Michael Johnson, Sea Machines CEO.  “Both companies share a common vision to enhance the boating experience and we look forward to our continued relationship with Mercury Marine and Brunswick’s industry leading boat brands.”

Over the past two years, Sea Machines has been awarded several significant contracts including partnerships with DEEP BV in the Netherlands, Metal Shark Boats and the U.S. Department of Defense Innovation Unit.  While the company’s current focus is on the commercial vessels market, the goal is to develop similar automation capabilities in the recreational marine market in the future.

Related Posts




Recreational Marine Industry Applauds Removal of the Luxury Tax on Boats in Budget 2025

NMMA Canada

OTTAWA (November 4, 2025)—Canada’s boating industry applauds Budget 2025’s commitment to remove the devastating luxury tax on boats, a failed tax policy that unfairly punished Canadian manufacturers and workers. When the luxury tax was first implemented in September 2022, Canada’s marine industry leaders were quick to point out the impending losses of middle-class jobs, government tax revenues and sales declines.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Introducing the All-New Axopar 38 

Axopar pioneers once again to set new standards, with the Axopar 38 range marking a new era in adventure boating. The first model of the range debuted at Boot Düsseldorf 2026 with the world premiere of the Axopar 38 XC Cross Cabin, to be followed by the Axopar 38 Sun Top and Cross Top launching later this year.

Read More



Simrad Marine Electronics Debuts New NSO® 4

As Simrad Marine Electronics marks its 80th anniversary, the brand celebrates eight decades of innovation with the launch of NSO® 4 – the next chapter in marine navigation. Built on the revolutionary NEON™ operating system (OS) and designed to be the world’s most intuitive chartplotter, NSO 4 is the latest premium chartplotter and fishfinder in the Simrad® portfolio, delivering an unmatched combination of effortless control, lightning-fast performance, and sleek design, setting a new standard for offshore navigation.

Read More