Brunswick Corporation highlighting developments in Marine Autonomy and launching Electrified Products at CES 2023

Brunswick

Jan 9, 2022

On January 3, 2023, Brunswick Corporation (NYSE: BC), the world’s largest recreational marine technology company, announced its exhibit plans for the 2023 Consumer Electronic Show (CES) in Las Vegas, running from January 5-8, 2023.

During CES, Brunswick launched the first commercial model in Mercury Marine’s Avator 48V electric outboard series, as well as highlighting Navico Group’s newly launched Fathom e-power system – a lithium-ion power management system that replaces the role of combustion engine generators in supplying power for onboard systems in marine and RV applications. Additionally, Brunswick unveiled its newest boat brand designed to accommodate Mercury’s Avator electric propulsion. And, rounding out its ACES strategy (Autonomous, Connected, Electrified, Shared), Brunswick demonstrated its latest connectivity solutions and brought to life the possibilities for marine autonomy through an interactive 140-degree helm experience in the Las Vegas Convention Center.

“We are very excited to once again be exhibiting in person at CES 2023 and to demonstrate the rapid development of our ACES strategy on a global stage,” said Dave Foulkes, Brunswick Corporation Chief Executive Officer. “CES is a platform that stretches well beyond our industry, and we will take full advantage of the opportunity to showcase to the global audience our unique capabilities as we continue to develop the most advanced technologies in the marine industry.”

Brunswick also displayed some of its award-winning, in-market products, including the Sea Ray Sundancer 370 Outboard powered by CES Innovation award-winning Mercury Marine V12 600HP Verado outboard engines.

Brunswick kicked-off CES 2023 by hosting its Media Day presentation and Q&A on Wednesday, January 4 at 11 a.m. PST. The event was be led by Brunswick CEO, Dave Foulkes.

Related Posts





BC Ferries: Queen of Surrey out of Commission until Jan 28th amid Proposed BC Ferries Expansion

NMEA

By Mathew Channer

BC Ferries vessel Queen of Surrey is expected to remain out of commission until the end of the month, according to BC Ferries.

The vessel, which has been in service for more than 40 years, was pulled from the Horseshoe Bay to Langdale service on January 1st to undergo repairs to its propulsion system.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Kropf Industrial Delivers First All-Electric Travel Lift

Kropf Industrial, manufacturer of the industry-leading Conolift line of boat handling equipment, is excited to announce that its first all-electric travel lift is now in service in Ontario. The advanced design has eliminated both the diesel power unit and the hydraulic system, yielding a simplified machine that is quiet, and free from emissions and the risk of spills.

Read More



Mercury Marine enhances Joystick Piloting capabilities, laying the groundwork for an exciting future in effortless autonomous boating

Hubbell-Marine Stainless steel outlet covers

Mercury Marine®, a division of Brunswick Corporation has announced a software update for its SmartCraft®operating system that gives Joystick Piloting powerful new capabilities. The system can now automatically counteract the effects of wind, waves and current while a boater is driving with the joystick, giving them the ability to dock and maneuver with effortless precision.

Read More