Charting 140 Years of Innovation: The Enduring Legacy of BENETEAU
Apr 16, 2024
“Innovative… the word has defined BENETEAU since its creation 140 years ago.”
This is the root of BENETEAU’s legacy, founded by her family before her, that Madame Annette Roux has carried on through today. Every aspect of the brand has been designed to be remarkable with each hand it has passed through.
Shaped by the experiences and lessons gleaned from the ocean over the last 140 years, BENETEAU’s constant evolution and audacious design have allowed the company to crest every challenge the years have thrown our way.
Over a century later, after weathering every change the maritime industry has seen, the brand has remained steadfast in its passion for excellence in boat building and delivering pure enjoyment of life on the water.
The brand was born when Benjamin Beneteau founded the first boatyard in his own birthplace, the fishing town Croix-de-Vie. He began his journey in a market meant for fishing and full of sailboats designed for utility, where the value of a boat’s performance lay solely in the ability to return to the harbor markets first. But Benjamin had a vision to make his boats better, a quality that remains an inspiration for the naval architects and craftsmen of BENETEAU to this day. He led the charge with his design for the first engine-powered fishing boat in the region, sparked when gas-powered engines became available in 1909.
The decision to launch his new boat onto the water did not come lightly. The locals of the region railed against it, as they initially believed the engine would scare away their fish. But to lead innovation one must not be afraid to go against the tide in search of something better. This first boat, Vainqueur des Jaloux (Conqueror of the Jealous), despite its rough reception, would not be the last engine-powered boat he built. Benjamin stood behind his design, so when tensions eventually came to an end several months later he went on to build a second, named La Paix (Peace).
His resolve would forge the very roots of BENETEAU’s values: a drive for innovation and a dedication to expert craftsmanship in the pursuit of something greater just beyond the horizon. This would not be the last foray into the unknown for BENETEAU. Benjamin would not be at the helm for the next significant turning point, though he continued the business with his family until his passing in 1928. He left the boatyard to his son Andre, later for his granddaughter Annette, to carry on the Beneteau legacy. It was by chance that Andre found the inspiration to utilize a new material to make his sardine dinghies. His Polyester Resin boats, equipped with mast and sail, would set the boatyard on a new path: recreational fishing boats.
The Flétan was the first, and an instant hit among the keen anglers at BENETEAU’s first Paris Boat show. Andre had designed an all-new lifestyle at sea with a boat no other builder wanted to build that appealed to the voice of the market. As Madam Roux recounted, “Our customers had learned to sail and they wanted larger boats, comfort on board, and to see the sea from the salon.”
With a new wave of demand, BENETEAU built its first plant to begin semi-industrial production, followed quickly by a second for sailboats. Just a decade later in 1976 the legendary sailing yacht, the First, was born. It was a new, high-performance sailing yacht and the beginning of a line that still sails strong with the latest model in its range debuted in 2023, the First 44. Through the remainder of the 20th century BENETEAU focused on growth, pouring their focus into product development, and building a robust dealer network. In 1985 the first production site opened in the United States, the beginning of BENETEAU America.
To this day, BENETEAU has kept the same wind in its sails, always embracing the latest innovations with a “make it better” ethos. Keeping with tradition, BENETEAU has stayed in tune with the innovations our customers want to see breaking into the market. With unprecedented access to information at our fingertips, our engineers and designers can connect with more customers than ever before and analyze a global roadmap far in advance to improve our processes and utilize all-new technologies.
In the 21st century this has translated notably into a mindfulness for sustainability and the preservation of the oceans we hope to enjoy for lifetimes to come. Our boat builders have adopted new materials to replace those that came before, such as replacing the once revolutionary polyester with recyclable Elium resin and switching Teak out to construct more ecological Iroko decks.
“We focus on pioneering projects to develop new technologies and prepare the future leap forward. The transition is underway. The whole of the industry will need to change.” – GIANGUIDO GIROTTI
In the modern age, BENETEAU has launched an average of 20 new models a year, creating an incredible range of power and sailboats to suit any style of boating. Preserving the art of the craft was nothing short of a challenge when transitioning the craft-based organization into the streamlined industrial operations of today. Yet, each vessel retains the remarkable character BENETEAUs are known for, a testament to how the brand has embraced the expertise of seasoned teams of naval architects, craftsmen, and world-renowned designers in the construction of each new model.
BENETEAU celebrates 140 as a global powerhouse in boat building with 8,000 dedicated employees and a network of over 400 dealerships worldwide. As we continue to look into the future, there is no doubt we will continue to bring breakthroughs onto the water. “The BENETEAU brand has been in constant evolution over the last 140 years,” says Yann Masselot, BENETEAU’s Chief of Brands and Communication Officer. “It now reflects the willingness to design beautiful yachts and continue to innovate as it always has. This brand speaks by itself about experience, and is naturally focused on each customer’s pride to own a BENETEAU.” In everything, we continue to take great pride in staying engaged with our customers and dealers. Our goal is to truly understand what solutions will make the yacht owner’s life easier and to improve life on the water with each new model as they set out onto the sea.
