Highfield forms strategic partnership with Carefree Boat Club
Sept 17, 2024
With a commanding 28% market share in the RIB segment, Highfield Boats, North America’s leading Rigid Hull Inflatable (RIB) brand, is poised to expand its product portfolio and manufacturing capabilities in the United States. Supporting the brand’s continuing growth, Highfield recently formed a strategic partnership with Carefree Boat Club, a dominant force in the rapidly expanding boat club segment with more than 145 locations across the U.S. and Canada. Carefree Boat Club locations now have the option of diversifying their fleets with the Highfield Sport 560, 660, and 760 model RIBs, supported by Highfield’s dedicated American team.
Highfield Sport 560
Highfield Boats President Christophe Lavigne predicts that introducing Carefree Boat Club members to the many benefits of Rigid Inflatable Boats, including built-in fendering, stability, expansive passenger capacity and easy access to water sports activities, will help to accelerate the mainstream adoption of RIBs as primary boats in North America.
“Carefree Boat Club members can now ‘Dare to Explore’ in a Highfield RIB, as part of a broader fleet that includes day cruisers, center consoles, pontoons, and deck boats. Highfield’s innovative designs and commitment to quality, combined with Carefree Boat Club’s extensive reach and expertise, promise to deliver an exciting new chapter for boating enthusiasts across North America,” Lavigne said “Our partnership with Highfield Boats reinforces our commitment to delivering top-tier boating experiences,” said Travis Zielasko of Carefree Boat Club. “Our goal is to help our members create lasting memories on the water with family and friends. The introduction of Highfield RIBs enhances our fleet with a safe, exciting, and reliable new option for our members to enjoy boating without the hassles of boat ownership.
