MarineMax completes acquisition of Boatzon, an innovative customer experience driven retail technology platform for the marine industry

Marinemax

Jan 9, 2022

On January 5, 2023, MarineMax Inc., announced that the company has completed the acquisition of Boatzon, the first 100 percent online boat and marine digital retail platform, through its recently formed technology entity, New Wave Innovations. Just as technology has changed the car-buying experience, the integrated Boatzon platform is giving consumers the ease and convenience of browsing for financing, purchasing, and insuring a boat, entirely online.

Shawn Berg, EVP, Chief Digital Officer of MarineMax and President of New Wave Innovations, stated, “Technology is integral to the growth of the marine industry, and with the acquisition of Boatzon we have added what we believe is the preeminent technology business connecting consumers and marine dealers. Boatzon’s unique combination of FinTech and InsureTech solutions is creating exactly what current and prospective boat owners want—a simpler, faster, and more efficient buying experience. Through New Wave Innovations we are building on this foundation, giving the Boatzon team access to technology, digital tools, and capital to continue to innovate and grow. We are thrilled to welcome Bryan, Michael, and the entire Boatzon team to the MarineMax family.”

Bryan Lenett, Co-Founder of Boatzon, added, “Fueled by MarineMax’s international presence and global leadership in the marine industry, we are excited about the significant opportunities ahead to address the robust long-term growth forecast for the recreational boating and yacht markets. We are exceptionally proud to become an integral part of MarineMax’s technology initiatives.”

Michael Muchnick, Co-Founder of Boatzon, commented “Since its founding, Boatzon has become the retail technology platform for the marine industry, delivering an exceptional experience for customers and dealers alike. We are thrilled to become part of MarineMax and look forward to continuing to build on Boatzon’s rapid success.”

RESOURCES

MarineMax Website | https://www.marinemax.com/
Boatzon Website | https://new.boatzon.com/

Related Posts





BC Ferries: Queen of Surrey out of Commission until Jan 28th amid Proposed BC Ferries Expansion

NMEA

By Mathew Channer

BC Ferries vessel Queen of Surrey is expected to remain out of commission until the end of the month, according to BC Ferries.

The vessel, which has been in service for more than 40 years, was pulled from the Horseshoe Bay to Langdale service on January 1st to undergo repairs to its propulsion system.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Kropf Industrial Delivers First All-Electric Travel Lift

Kropf Industrial, manufacturer of the industry-leading Conolift line of boat handling equipment, is excited to announce that its first all-electric travel lift is now in service in Ontario. The advanced design has eliminated both the diesel power unit and the hydraulic system, yielding a simplified machine that is quiet, and free from emissions and the risk of spills.

Read More



Mercury Marine enhances Joystick Piloting capabilities, laying the groundwork for an exciting future in effortless autonomous boating

Hubbell-Marine Stainless steel outlet covers

Mercury Marine®, a division of Brunswick Corporation has announced a software update for its SmartCraft®operating system that gives Joystick Piloting powerful new capabilities. The system can now automatically counteract the effects of wind, waves and current while a boater is driving with the joystick, giving them the ability to dock and maneuver with effortless precision.

Read More