MarineMax Continues Technology Investments – Completes Investment in Boatzon

Marinemax

Apr 18, 2022

MarineMax, Inc. (NYSE: HZO), the world’s largest recreational boat and yacht retailer, announced on April 12, 2022, that it has invested in Boatzon. Boatzon, is the first 100 percent online boat and marine retailer providing secure direct marketplace services.

Boatzon provides marine enthusiasts easy access to boats, engines, trailers, marine products and more. Consumers can browse, finance, insure, purchase, and arrange delivery of boats and marine products entirely online. The first of its kind in the boating industry, the Boatzon marketplace offers buyers a new and innovative purchase experience while providing dealers with digital tools to expand offerings to their customers.

W. Brett McGill, Chief Executive Officer and President of MarineMax, stated, “We are excited to invest in Boatzon. The partnership aligns well with our higher margin business growth and diversification goals. It enhances our industry leading innovative technologies and digital tools. Boatzon advances the industry and complements our customer focused efforts to provide great experiences so boaters can enjoy time with family and friends on the water. We are pleased to welcome Bryan Lenett, Michael Muchnick and the entire Boatzon team as we lead the industry with the best products and services.”

Bryan Lenett, Boatzon’s CEO, commented, “Being avid boaters, as well as technology entrepreneurs, we realized that the marine industry lacked the online customer experiences many industries offer, and consumers have come to expect. When we set out to develop Boatzon, we wanted to incorporate best in class technology for the marine industry to provide an experience that offers a dramatically different end-to-end customer experience. We could not think of a better partnership than with MarineMax, a pioneer in the industry, who continues to push the boundaries of the consumer experience.”  

Related Posts





BC Marine Search and Rescue Responder Duncan Peacock wins 12th Annual Tim Jones Award

NMEA

By Mathew Channer

Duncan Peacock, resident of Kitimat BC and member of Kitimat Marine Search and Rescue and RCMSAR Unit 63, has been awarded the 12th annual Tim Jones Award for Outstanding Contribution to the Outdoor Community in British Columbia.

Peacock has been a member of Kitimat Marine Search and Rescue and RCMSAR Unit 63 for 31 years, making him one of the longest-serving members in the province.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Starcraft 1957 Ski Champ Replica Makes Waves

By Mathew Channer

Among the many shiny new boats at January’s Toronto International Boat Show a surprise contender stood out, a replica of the Starcraft 1957 Ski Champ, taking pride of place near the main entrance.

Read More



Top 10 Features of the RS Quest – Celebrating 10 Years!

Hubbell-Marine Stainless steel outlet covers

2025 is a pretty special year for RS Sailing, who are celebrating 10 years of the RS Quest! This training dinghy has become the go-to for sailing schools and youth programs all over the world. Initially created in partnership with the UK Sea Cadets to replace their aging fleet, designer Jo Richards and the RS Sailing development team wanted to make sure the RS Quest was built to break the mould.

Read More