Market demographics and the future

Andy Adams

Sept 13, 2022

Several years ago now, at the NMMA Canada Recreational Boating Industry Breakfast at the Toronto Boat Show, I showed a chart of Canada’s population by age group and graphically, it was clear that the Baby Boomers continue to be a large group and significant group.

In a recent Bloomberg News story, one of Canada’s big banks estimated that $750 billion will be inherited by members of the Boomer generation over the next decade. Of course, every year we all get one year older. CIBC says there are currently about 2.5 million Canadians over the age of 75 and they hold an estimated total net worth of $900 billion or more. As those older Canadians pass on, the bank projects that the beneficiaries of this wealth will be mainly Canadians currently aged between 50 and 75 years.

Based on the average figure of $180,000 that Canadians in the 50-75 age cohort have actually received through inheritance over the past decade, CIBC says the average inheritance in the coming years is likely to be even higher than that, due to the increased value of assets — particularly homes.

Traditionally, the best market for the boating industry has been with those in the 50 to 75-year-old group who can finally afford vacation homes and live-aboard boats, perhaps as a result of an inheritance. My expectation is that our business should strengthen through the coming years – perhaps markedly as this major generational wealth transfer takes place.

Does this pattern fit with what you are seeing in your business? I suspect that the COVID-19 pandemic and the effects of our government’s fiscal response to that will continue to distort the market for a while longer, but it seems reasonable to expect that we will enjoy good times for many years to come.

As the Labour Day weekend has now passed for 2022, we hope that your summer season has been a great success and that you are already planning for a strong year in 2023.

Andy Adams – Editor

Related Posts




Recreational Marine Industry Applauds Removal of the Luxury Tax on Boats in Budget 2025

NMMA Canada

OTTAWA (November 4, 2025)—Canada’s boating industry applauds Budget 2025’s commitment to remove the devastating luxury tax on boats, a failed tax policy that unfairly punished Canadian manufacturers and workers. When the luxury tax was first implemented in September 2022, Canada’s marine industry leaders were quick to point out the impending losses of middle-class jobs, government tax revenues and sales declines.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Introducing the All-New Axopar 38 

Axopar pioneers once again to set new standards, with the Axopar 38 range marking a new era in adventure boating. The first model of the range debuted at Boot Düsseldorf 2026 with the world premiere of the Axopar 38 XC Cross Cabin, to be followed by the Axopar 38 Sun Top and Cross Top launching later this year.

Read More



Simrad Marine Electronics Debuts New NSO® 4

As Simrad Marine Electronics marks its 80th anniversary, the brand celebrates eight decades of innovation with the launch of NSO® 4 – the next chapter in marine navigation. Built on the revolutionary NEON™ operating system (OS) and designed to be the world’s most intuitive chartplotter, NSO 4 is the latest premium chartplotter and fishfinder in the Simrad® portfolio, delivering an unmatched combination of effortless control, lightning-fast performance, and sleek design, setting a new standard for offshore navigation.

Read More