Monterey Boats unveils new logo and introduces Elite Series in Celebration of 40th Anniversary

Sept 17, 2024

Monterey Boats, a leading name in the boating industry, is thrilled to announce the release of a brand-new logo and the introduction of an all-new series called the Elite Series in honor of its 40th anniversary. This fresh, modern logo and the Elite Series mark significant milestones for the company, symbolizing four decades of innovation, quality, and excellence on the water.

Since its inception in 1985, Monterey Boats has been dedicated to delivering the finest in marine craftsmanship, combining state-of-the-art technology with luxurious comfort. The new logo reflects Monterey’s commitment to continuous improvement and its vision for the future, while also honoring the company’s rich heritage.

“We are incredibly proud to celebrate our 40th anniversary with the introduction of a new logo and the Elite Series,” said Charles Marshall, Co-Chairman of Monterey Boats. “These new developments symbolize our journey over the past four decades and our unwavering commitment to providing our customers with the best boating experience possible. We extend our heartfelt thanks to our dealer partners, dedicated staff, and loyal customers for their support in making this milestone possible.”

The redesigned logo features sleek lines and a contemporary aesthetic, embodying the spirit of adventure and the elegance that Monterey Boats is known for. It also pays homage to the company’s storied past, incorporating elements that reflect Monterey’s legacy of quality and performance.

Monterey Boats, owned and operated by Co-Chairmen Charles and Jeff Marshall, remains one of the few marine manufacturing companies that are family-owned and operated. This family bond, coupled with their passion for boating, has helped them carry on the iconic legacy of Monterey. The brothers embarked on their journey in 1985, crafting, developing, engineering, and constructing exceptional boats, and they continue to expand their legacy today as one of the premier boat manufacturers in the industry.

As we celebrate this significant milestone, Monterey Boats remains dedicated to pushing the boundaries of innovation and excellence in the marine industry. With our new logo and the introduction of the Elite Series, we look forward to continuing our tradition of delivering unparalleled boating experiences. Here’s to the next 40 years of crafting memories on the water with Monterey Boats.