Mustang Survival Expands Distribution into Germany and Switzerland
July 8, 2025
Mustang Survival, the Canadian brand renowned for innovative solutions in the most demanding marine environments, is expanding its European footprint through new distribution partnerships in Germany and Switzerland.
Effective immediately, Broxe GmbH & Co. KG has become the exclusive importer of Mustang Survival products in Germany. Distribution will be supported in close collaboration with sales and marketing partner Brockhausen Marinevertrieb. Mustang Survival’s premium range includes life jackets, technical marine apparel, and accessories designed for recreational users, such as sailors, anglers, and paddlers, as well as specialized gear for commercial, public safety, and military professionals.
In Germany, Broxe will introduce Mustang Survival’s full product portfolio, including technical apparel for coastal and offshore sailing, automatic and manual life jackets for both recreational and commercial use, and high-performance outerwear for water sports enthusiasts. Broxe invites specialty dealers to inquire about retail opportunities and plans to build a robust maintenance and servicing network to ensure full compliance with German regulations and industry standards.
“These products are a perfect addition to our range and offer German customers access to a brand that stands for trust on the water worldwide,” said Lorenz Pinck, COO of Broxe.
“For nearly six decades, Mustang Survival has been dedicated to protecting those who live, work, and play on the water—and we see that same commitment in Broxe and Schäffeler,” said Kenny Ballard, President of Mustang Survival. “Both Germany and Switzerland have rich maritime traditions and incredibly diverse water sports communities—from paddlers and anglers to sailors and professionals. These partnerships allow us to bring our shared passion for safety and innovation to new waters, backed by strong local sales and service teams who understand the needs of our end users.
In Switzerland, Schäffeler Wassersport has represented Mustang Survival since April 2025. The Mustang product line is available to consumers through their website. Interested marine dealers and other specialist retailers are welcome to contact Schäffeler.
The periodic inspection and maintenance of Mustang Survival inflatable life jackets is also carried out by Schäffeler Watersports.
“Schäffeler Wassersport has long been a household name among sailors and boaters on Lake Constance and across Switzerland for our expertise with life jackets, foul weather apparel, gear and fashion for sailing, boating, and work on the water,” said Jan Gerlach, Managing Director of Schäffeler Wassersport. “We are very pleased that we’ve found a partner in Mustang Survival that shares our values and commitment to excellence. We’re proud to represent the seahorse logo in Switzerland and to offer our customers innovative and trusted safety and performance solutions for both work and leisure on the water.”
Together, Broxe, Brockhausen, and Schäffeler Wassersport are proud to bring Mustang Survival’s legacy of excellence to the German and Swiss markets, setting a new benchmark for water safety and performance gear across the region.
About Mustang Survival
A pioneer in the design and manufacture of lifesaving solutions since 1967. Mustang Survival is committed to enhancing the safety and performance of those who push themselves to extremes, whether for work, duty, or to escape the daily grind.
