NEW CARVER YACHTS WEB SITE LAUNCHED
May 1, 2018
Marquis-Larson Boat Group recently launched a completely redesigned Carver Yachts web site with more information and new features. The new site offers complete photo and video coverage of each of its seven models, from the C34 Coupe to the C52 Command Bridge. What’s more, each model features a unique walk-thru video, hosted by Kelly Kraning, Carver Yachts National Sales Manager, which provides an experience similar to getting a personal tour at a boat show.
According to Matthew Vetzner, Vice President of Marketing for the Marquis-Larson Boat Group, the new Carver design eliminates typical static “slider” images found on virtually all other marine web sites. It also sets a new direction for yacht web design by linking more closely with the web sites of luxury auto brands like Lexus and Mercedes.
From the opening video on the home page, which sets the stage for the beauty and luxury of the Carver Yacht experience, to the intricate detail of how its skilled craftsmen and women use state-of-the-art technology to make each Carver Yacht, the visitor will find a wealth of information on each model. Every standard feature, option, power choice, and available hull color, is detailed for each model in the Yacht Collection section
In addition, each visitor can use the Build My Boat function to specify a complete yacht with all the amenities they desire and get a quote from their nearest Carver Yachts dealer. They can also schedule a sea trial at the same time.
Another new feature of the web site is the Carver Living section, which offers articles covering cruising destinations, on-board entertaining tips, profiles of Carver Yacht owners, and a personal look at Carver team members. These feature articles are edited and written by one of the leading marine journalists in the country and are exclusive to the Carver Yachts web site.
The new Carver Yachts web site was a collaboration of Avala Marketing, Freckmann Marketing Group, and Guild Creative. Building on the solid technology infrastructure developed by Avala, the creative team of Freckmann and Guild were able to develop a greater depth of product information in an extremely engaging and memorable way.
Visit carveryachts.com for a complete view of the site.
