Nimbus Group Strengthens Commercial Focus by Introduction of CCO Role and New Management Structure

December 9, 2025

Nimbus Group has decided to make changes to its management team to strengthen commercial execution and capability to deliver an excellent customer experience. Following a period of expansion, Nimbus Group will consolidate commercial leadership, retail leadership, aftermarket and marketing into one function responsible to deliver the entire customer experience. The new function will be led by Deputy CEO Christina Evans who by this change also assumes the role Chief Commercial Officer, CCO.

The CCO will be responsible for commercial sales, retail sales, marketing, aftermarket and warranty. The change is effective as of today. 

“After a period of expanding the Nimbus Group footprint across markets and brands, it is now time to consolidate the commercial function and to focus on delivering an outstanding customer experience across all the customer touchpoints”, says Johan Inden, CEO of Nimbus Group.

In the new management structure, Retail Sales Director Sanna Andersson will keep the full responsibility for retail sales and report to the CCO. The change means that the Retail Sales Director leaves the Nimbus Group management team. CMO Michael Bohm will also leave the Nimbus Group management team but continue to report to the CEO and support the establishment of the new commercial function. From January 1, 2026, Bohm will continue his career outside Nimbus Group.
“”Bohm has been with Nimbus Group for many years and has played a key role in our commercial operations. I would like to take this opportunity to thank him for the valuable contributions he has made during his time with the company,” Johan Inden says.

Effective as of November 17, 2025, Nimbus Group’s management team will have the following composition:
Johan Inden, President and Chief Executive Officer, CEO
Christina Evans, Deputy CEO and Chief Commercial Officer, COO
Rasmus Alvemyr, Chief Financial Officer, CFO
Jakob Brandstedt, Chief Operating Officer, COO
Joacim Gustavsson, Chief Designer
Mats Jacobsson, Chief Technology Officer, CTO

Related Posts




Recreational Marine Industry Applauds Removal of the Luxury Tax on Boats in Budget 2025

NMMA Canada

OTTAWA (November 4, 2025)—Canada’s boating industry applauds Budget 2025’s commitment to remove the devastating luxury tax on boats, a failed tax policy that unfairly punished Canadian manufacturers and workers. When the luxury tax was first implemented in September 2022, Canada’s marine industry leaders were quick to point out the impending losses of middle-class jobs, government tax revenues and sales declines.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Highfield Boats Announces New Escape Fiberglass-Hull Center Console Rib Series

Highfield Boats, America’s leading RIB brand, is proud to announce the launch the Escape Series, an all-new line of fiberglass-hull center console RIBS made in the USA. The first two models in the series, the Highfield Escape 650 and Escape 750, were unveiled during the Highfield Boats Dealer & Media Day Event at the company’s factory in Cadillac, Michigan.

Read More



RAILBLAZA AnchorPoint Phone Holder Ensures Device Safety on the Water

RAILBLAZA, manufacturer of premium quality, user-friendly electronics, fishing and boating mounting systems and accessories, has announced the launch of its AnchorPoint Phone Holder, an adventure-ready mobile device holder built for the harshest environments.

Read More