Recently, there was a significant backlash in the United States when Wendy’s announced they would be testing a “dynamic pricing” model where the cost of menu items would fluctuate based on demand. Public reaction was immediate and Wendy’s back-pedaled and brought out a special $1.00 burger offer to quell the anger. But, does it make sense to charge more when there is big demand and to offer better prices when demand is weaker?
Mar 12, 2024 Internationally recognized musky expert Steven Paul has been tapped to appear at the Muskie Odyssey 2024 in Toronto as this year’s keynote speaker. The world’s largest muskie expo, Muskie Odyssey 2024, presented by Muskies Canada, will take place in Toronto on April 13-14, 2024. One of the world’s most influential and…
Mar 12, 2024 MarineMax, Inc., a recreational boat, yacht and superyacht services company, announced that it has completed the acquisition of Williams Tenders USA, Inc. (Williams). Headquartered in Pompano Beach, Florida, Williams is a premier distributor and retailer for UK-based Williams Jet Tenders Ltd., a manufacturer of rigid inflatable jet tenders for the luxury yacht…
Mar 12, 2024 Get ready for the return of the IAA’s in 2024! Entries will once again be open starting this March for the revamped and reimagined awards program. Seize the opportunity to showcase your work to a global audience! Reasons to Participate: Deadline for entries: May 16. Questions? Contact Tara Houston at Tara.houston@textiles.org IAA Website
Mar 12, 2024 Majority shareholder Aurelius issues acquisition offer for free float After HanseYachts AG closed the first half of its current financial year with record figures, the company will end trading of its shares on the regulated market of the Frankfurt Stock Exchange in order to further increase its profitability. This relief measure proposed…
Mar 12, 2024 ePropulsion announced that their latest innovation, the eLite electric outboard motor, was named a 2024 Miami Innovation Award Winner at the Discover Boating Miami International Boat Show in the Electric Motor/Battery Powered Propulsion/Hybrids and Boats category. Organized by the National Marine Manufacturers Association (NMMA) and judged by members of Boating Writers International…
Mar 12, 2024 C-MAP® announced a major update to its North America charts, introducing detailed data for hundreds of lakes, improved satellite imagery, enhanced shaded relief and more. “We are thrilled to roll out this new update to our C-MAP users in North America, significantly transforming their navigation experience,” said Jakob Svensson, C-MAP Product Manager….
If my friends are any example of a group who cares deeply about the marine environment, (and they certainly are) it seems to me that we should be more vocal about our progress in the boat business and our stewardship of the environment.
Mar 5, 2024 In a significant testament to its commitment to quality and customer satisfaction, Skiers Choice brand Supra Boats has once again been honored with the coveted Customer Satisfaction Index (CSI) Award for 2023 by the National Marine Manufacturers Association (NMMA). This year’s accolade marks an unparalleled achievement for Supra Boats, as it continues to build on…
Mar 5, 2024 Brunswick Corporation and its many industry-leading brands have returned from another record-setting performance at the Miami International Boat Show. During the five-day event, the Company saw record sales for some of its boat brands, continued strong outboard engine share, and an unprecedented number of awards for its products, brands, and teams. Some of the…
Mar 5, 2024 ACEL Power, a trailblazer in marine electric innovation, continues to lead the way with the launch of its latest additions to the Intelligent Electric Series, the high-powered IE 150 and IE 250 electric outboard motors. With the introduction of these technically advanced motors, ACEL now offers a comprehensive lineup ranging from 50HP…
From his NMMA State of the Recreational Boating Industry address during the Miami International Boat Show earlier in February, NMMA President and CEO Frank Hugelmeyer shared some very interesting and thought provoking data.
Feb 27, 2024 The Advanced Textiles Association has announced that the IAAs are returning for 2024. Entries will be open in March for the revamped, reimagined awards program! Don’t miss out on getting your work seen by thousands! Why Enter – Get recognized by the industry and your peers, clients and prospects – Stand out amongst…
Feb 27, 2024 The American Boatbuilders & Repairers Association (ABBRA), welcomed two new members at its Annual Conference in Ft. Lauderdale to its 2024 board of directors: Nicole Jacques, Rhumbline Communications and Seth McGonical, Saunders Yachtworks. All directors are elected through the association’s standard election process. A nominating committee submits candidate names to association members, who then vote anonymously on the…
Feb 27, 2024 The NMMA and Boating Writers International (BWI) honored 13 recipients and two honorable mentions with the 2024 Miami Innovation Awards during the Industry Breakfast at the Discover Boating® Miami International Boat Show®. The Miami Innovation Awards recognize manufacturers and suppliers who bring new, innovative products to market. The Miami Innovation Awards judges’ committee was comprised of 8 BWI members who perform product testing…
Feb 27, 2024 For the sixth consecutive year, Brunswick Corporation, the world’s largest recreational marine technology company, has been named one of America’s Best Large Employers for 2024 by Forbes Magazine. Of the thousands of companies that were surveyed for this recognition, only 600 made the list. “We are honored to once again see Brunswick recognized as one of America’s…
If you were able to join our NMMA Canada Industry Breakfast session at the Toronto International Boat Show last month, you heard quite a bit of valuable information, first from NMMA President Frank Hugelmeyer and then from Wells Fargo’s International Economist, Nick Bennenbroek, our keynote speaker.
Feb 20, 2024 Volvo Penta is demonstrating that “Forward is the Only Way” through the launch of a new initiative aimed at driving broader awareness for the benefits of its Forward Drive propulsion system and appealing to established leisure boaters and a population of outdoor enthusiasts alike. Visitors to the Miami International Boat Show (MIBS) could experience “Forward is the Only…
Feb 20, 2024 Mercury Marine, on February 14th, introduced Mercury Joystick Steering for Single-Engine Vessels, compatible for use with the Mercury Verado® family of V8, V10 and V12 outboard engines from 250 to 600hp, at the Discover Boating™ Miami International Boat Show in Miami Beach, Florida. Enhanced by electric steering, Joystick Steering for Single-Engine Vessels rounds out Mercury’s suite of joystick systems, delivering effortless…
Feb 20, 2024 Fliteboard, a brand of Brunswick Corporation and a leader in the eFoil industry, on February 14th, 2024 announced the introduction of Flite AIR and Flite AIR PRO, the most attainable models in the brand’s portfolio and a significant milestone for Flite as it continues to appeal to a broader consumer at different price points. Since…