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The Water is Calling: Discover Boating Canada Ramps Up Public Relations Ahead of Peak Boating Season

Discover Boating

June 11, 2024

As part of Discover Boating Canada’s “See You Out Here” campaign, PR efforts are underway to engage with media nationwide and generate news coverage for boating this summer. Earlier this week, we issued a press release, The Water is Calling: Discover Boating Offers Expert Tips for Summer on the Water, featuring a host of tips and resources from DiscoverBoating.ca to help Canadians make the most of their time on the water this summer.

To date, digital pick-up has included the Globe & Mail, Yahoo! Finance Canada and dozens of other outlets, generating click-throughs to the website, which has earned more than 60 million impressions to date. See you out here!

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The 2024 Marine Electronics Conference & Expo was a great event!

NMEA

The 2024 Marine Electronics Conference & Expo, held by the National Marine Electronics Association, (NMEA) took place September 16 to the 20th in Providence, Rhode Island. Boating Industry Canada was there for the first time and we were very impressed with what we found.

The association is very well supported and virtually any significant marine electronics company that you could name, was represented there on the Exhibitor list at the Expo as well as all being NMEA members and very supportive of the organization.

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Harris Boats Launches its First All-Electric Pontoon, the Cruiser e-210 Powered by Mercury® Avator™

Harris Boats has announced the launch of the Cruiser e-210, the brand’s first all-electric pontoon. Powered by a Mercury® Avator™ 35e Outboard, the Cruiser e-210 provides the same level comfort, amenities and style the Cruiser model is known for, in addition to a more sustainable, gas-free option to explore the waterways.

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Mercury Racing unveils new 150R/200R V6 outboards during the 2024 Cannes Yachting Festival

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Mercury Marine, a division of Brunswick Corporation and Mercury Racing launched two new Racing outboards on the opening day of the Cannes Yachting Festival. In addition, this week Mercury also announced new color options for the 150hp FourStroke, and introduced a new mid-range Jet outboard engine.

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