The Water is Calling: Discover Boating Canada Ramps Up Public Relations Ahead of Peak Boating Season

June 11, 2024

As part of Discover Boating Canada’s “See You Out Here” campaign, PR efforts are underway to engage with media nationwide and generate news coverage for boating this summer. Earlier this week, we issued a press release, The Water is Calling: Discover Boating Offers Expert Tips for Summer on the Water, featuring a host of tips and resources from DiscoverBoating.ca to help Canadians make the most of their time on the water this summer.

To date, digital pick-up has included the Globe & Mail, Yahoo! Finance Canada and dozens of other outlets, generating click-throughs to the website, which has earned more than 60 million impressions to date. See you out here!

Recreational Marine Industry Applauds Removal of the Luxury Tax on Boats in Budget 2025

OTTAWA (November 4, 2025)—Canada’s boating industry applauds Budget 2025’s commitment to remove the devastating luxury tax on boats, a failed tax policy that unfairly punished Canadian manufacturers and workers. When the luxury tax was first implemented in September 2022, Canada’s marine industry leaders were quick to point out the impending losses of middle-class jobs, government tax revenues and sales declines.

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Changing Scene

Indmar Celebrates 24 Years at the Helm of Customer Satisfaction

March 2, 2026
Godfrey Pontoon Boats Receives 20th NMMA Marine Industry CSI Award

March 2, 2026
Mercury Marine’s Boost Wins 2026 Miami Innovation Award for Advancing Outboard Engine Performance

March 2, 2026
Atlantic XL Sets Industry Benchmark in Additive Manufacturing

March 2, 2026
Honda Marine Receives 2025 Customer Satisfaction Index Award from National Marine Manufacturers Association

March 2, 2026
Further Thoughts on Boat Shows

February 23, 2026

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Just Launched

Introducing the All-New Axopar 38

Axopar pioneers once again to set new standards, with the Axopar 38 range marking a new era in adventure boating. The first model of the range debuted at Boot Düsseldorf 2026 with the world premiere of the Axopar 38 XC Cross Cabin, to be followed by the Axopar 38 Sun Top and Cross Top launching later this year.

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Simrad Marine Electronics Debuts New NSO® 4

As Simrad Marine Electronics marks its 80th anniversary, the brand celebrates eight decades of innovation with the launch of NSO® 4 – the next chapter in marine navigation. Built on the revolutionary NEON™ operating system (OS) and designed to be the world’s most intuitive chartplotter, NSO 4 is the latest premium chartplotter and fishfinder in the Simrad® portfolio, delivering an unmatched combination of effortless control, lightning-fast performance, and sleek design, setting a new standard for offshore navigation.

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