Jan 16, 2018

Employer Choice Award2018 400

On Friday, January 12th, at the Toronto International Boat Show, the Boating Industry Canada Employer of Choice (BICEOC) Award program presented awards to the first winners in this important employee development program.

This is the only “best employer” recognition award for Canada’s recreational marine industry. This is a national program that creates leading employer brand recognition and a true competitive advantage for attracting, retaining and engaging top talent. There are two award categories:

  • Dealers & Marinas
  • Marine Business: Manufacturers, Suppliers, Service Providers, Retailers and Distributors

Boating Industry Canada and News Week have partnered with CCEOC – a leading best employer award and assessment organization - to bring this prestigious award to the market and it provides unique promotion opportunities for participating organizations. And the best part, it’s free to sign up!

We believe the Benefits of becoming an Employer of Choice include:

  • Reduced turnover
  • More engaged and committed workforce
  • Reduced overhead costs
  • Increased productivity
  • Positive employer branding and PR
  • Higher customer satisfaction and loyalty

We think this can support you in making your business more attractive to the future employee you need to succeed.

Congratulations to the 2017Award winners:

The first winner, in the Dealers/Marine category is Desmasdons Boatworks.

The first winner in the Marine Business category is Princecraft. 

The next winner in the Marine Business category is MD Marine Insurance.

We also have a west coast winner that will be announced at the Vancouver Show this later week.

More About the BICEOC Awards 2017

This is a national program that creates leading employer brand recognition and a true competitive advantage for attracting, retaining and engaging top talent. There are two award categories:

  1. Dealers & Marinas
  2. Marine Business: Manufacturers, Suppliers, Service Providers, Retailers and Distributors

And there can be more than one winner in each category.

Boating Industry Canada News Week has partnered with CCEOC – a leading best employer award and assessment organization - to bring this prestigious award to the market and provide unique promotion opportunities for participating organizations. And the best part, it’s free to sign up!

Benefits of becoming an Employer of Choice:

  • Reduced turnover
  • More engaged and committed workforce
  • Reduced overhead costs
  • Increased productivity
  • Positive employer branding and PR
  • Higher customer satisfaction and loyalty

3 Step Assessment Process:

  • Step 1: On-line Application – go to: ccemployerofchoice.com
  • Step 2: Fill in the Company Profile
    It’s a document used to collect detailed information on leadership attributes and human resource policies, practices and procedures. This accounts for 50% of the overall evaluation score.
  • Step 3: Complete the Employee Commitment Survey
    The survey accounts for the remaining 50% of the evaluation score. 

The survey questions measure everything from:

  • Compensation and Benefits,
  • Rewards and Recognition
  • Management/Employee Relations
  • Training and Development
  • Career Advancement
  • Employee Engagement
  • Environment and Facilities
  • Leadership
  • Reputation
  • Personal Enjoyment


All participating companies must achieve a minimum of 75% combined score on the assessment (Company Profile and Employee Survey) to claim the award.


Participating organizations must meet the following eligibility criteria:

  • Compete in the Canadian boating industry
  • Have a physical presence in Canada
  • Have 10 or more full time employees
  • Have been in business for 1 year or more
  • Private or publicly traded company
  • Non-profit, government or NGO

What the Winners Get…

  • Engraved trophy presented at the Toronto and Vancouver International Boat Shows
  • Recognition in a special feature in Boating Industry Canada News Week
  • Press release announcing winners
  • Unlimited use of the BICEOC logo
  • Listing on the CCEOC and Boating Industry Canada websites


As part of the program, CCEOC produces detailed Summary and Benchmark Reports for each participating organization. These reports provide valuable insights and guidance to help improve workplace performance, lower costs and build a superior employer of choice brand. For a nominal fee, the reports can be purchased directly from CCEOC.


Applications must be received by August 31, 2018. All company profiles and employee surveys must be submitted by September 30, 2018. Winners will be announced in November.


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Boating Industry Canada News Week


Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you're looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

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