Aug 11, 2020

Canadian YachtingEspecially in a year when the boating market in the United States is booming, marketing to Canada may feel like a lower priority for manufacturers, in spite of the fact that the Canadian market is large, stable and profitable.

During the 2008/2009 sub-prime mortgage melt-down, boat sales in the United States came to an abrupt halt, yet the Canadian market kept right on going. If you recall, the energy sector in Canada at that time was doing well and we saw the Canadian dollar rise to parity levels with the Greenback. The result was that the Canadian market was instrumental in keeping a fair number of American builders in business.

We are certainly not seeing a repeat of 2008/2009, but we think it’s time to remind our marine industry suppliers, many of whom are in the United States, that Canada is a strong market and a great boating market.

We gathered some beautiful boating video footage from industry suppliers, wrote this 90 second script and we produced this video as a reminder that Canada should be recognized as one of the biggest markets for marine products in North America. Have a look and see what we had to say on behalf of Canadian marine businesses.

Click here… or watch the video below.

 

Boating Industry Canada News Week

 

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Changing Scene

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Exhibitors and consumers alike embraced a new digital way of shopping and boat show experience ...
Volvo Penta has announced the commercial availability of the industry’s first fully integrated ...
Supported by a major attendee marketing program, the Toronto International Boat Show (TIBS) opened ...
After a thorough market-by-market evaluation of its boat shows still on the schedule for the ...
The Marine Retailers Association of the Americas named Desmasdon’s Boatworks, of Pointe ...
The organizers of the Toronto international Boat Show (TIBS) have launched their consumer marketing ...
We wanted to let our Boating Industry Canada News Week Digest readers know about a business ...
AkzoNobel is set to increase its presence in the North American yacht coatings market after ...
Breaking news from Reuters and the investor newsletter TheStreet, we just learned that Electronic ...
While the industry cannot be together for its usual NMMA Canada State of the Industry breakfast, ...

CONSUMER CAMPAIGN LAUNCHED FOR TORONTO INTERNATIONAL BOAT SHOW VIRTUAL

We Are Virtual!The organizers of the Toronto international Boat Show (TIBS) have launched their consumer marketing campaign to potential attendees.

"As we bring in the New Year, the TIBS Virtual Show marketing campaign is well underway with over 70,000 members of the Captain's Club receiving the consumer newsletter, providing great content on the upcoming show!” As communicated in the Exhibitor newsletter, Social Media audiences are making up another 30,000 followers and that they are ‘liking’ and sharing posts about the Virtual Show!

 

 

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IRIS INNOVATIONS LAUNCHES NEW CMAC RANGE OF ON-BOARD CAMERA AND ALARM MANAGEMENT SYSTEMS

CMAC SystemsIris Innovations, specializing in affordable on-board camera security and situational awareness systems, has announced the launch of the industry’s first, fully-integrated command and control system for boat cameras and alarms – CMAC, as well as IrisControl, a new HTML5 application to run on OneHelm™, a third-party application platform by Garmin®.

Compatible with both analogue IP and HD cameras, Iris CMAC combines all of the main elements of a full-featured security and control system into a very stylish enclosure, complete with high-end waterproof connectors and wood-effect end caps.

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People

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BENETEAU is pleased to announce the appointment of Don Smith as the new President of ...
Marine Marketers of America (MMA) today announced the election of new officers and ...
The Center for Sportfishing Policy (CSP), the nation’s leading advocate for saltwater recreational ...
MarineMax recently announced Julie Balzano as the Brand Marketing Manager to oversee marketing ...
It is with great sadness that we announce that Frank Willis Butler, President and Chief Executive ...
Carling Technologies is saddened to announce that its Director of Sales for the Maretron ...
Groupe Beneteau Americas has announced two important executive appointments in their powerboat ...
Furuno USA is mourning the passing of Commercial Sales Representative Jeff Shield. Jeff passed away ...
Maple Leaf Marinas has announced that Peter Hart has joined the company as General Manager of ...
Bernard “Bernie” Luttmer (b. March 20 1945) passed away peacefully with his family at his side on ...

THOM DAMMRICH TAKES THE HELM OF CENTER FOR SPORTFISHING POLICY BOARD OF DIRECTORS

Thom DammrichThe Center for Sportfishing Policy (CSP), the nation’s leading advocate for saltwater recreational anglers, is pleased to announce its new chairman of the board of directors, Dr. Thom Dammrich. Dammrich was elected to succeed Robert “Bob” Hayes in the leadership role at CSP’s fall board meeting on Thursday, December 3. The board also elected Dave Pfeiffer, president of Shimano North America Fishing, to lead its Management Committee as chairman.

“Thom Dammrich is a visionary founder of CSP who saw the opportunity to unite the recreational fishing and boating industries through our organization 15 years ago, and he has been our biggest cheerleader...

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