Oct 27, 2020

Jill SniderFrom Jill Snider – Vice President , CY Media

As the 2020 season comes to end, I would like to say congratulations to everyone in the industry. Twenty-Twenty has been one of the most challenging years that the industry, as a whole, has ever seen. The positive attitude and energy put forth has resulted in big wins across Canada. We are a resilient bunch. Pat yourselves on the back. Let’s keep the momentum going into 2021.

I speak to industry members daily and it’s the best part of my job. Right now, one of the hottest topics is marketing plans for the 2021 season. Many of you are still uncertain of what you plan to do so I am going to share some details of our recent planning with you. CY Media has created a digital marketing strategy that will target and acquire an even greater subscriber base of known boaters including; power, sail, new boaters through to experienced, entry level and large cruisers alike in Canada.

To reach this audience, now all you have to do is advertise within our brands.

You might be surprised to learn that all the publications below are under the Canadian Yachting Media Bimini! With so many boating publications in our library, we can create great synergy and a customized Marketing Mix, reaching to boating audiences who correspond with your target boater demographic.
CY Media Family

We can make it easy for you.

We know that you are busy, but marketing and branding is imperative to keep the momentum going in your business even when you are in high demand. So, take a minute to book a call, or a web meeting with a CY Team Member to discuss a Marketing Plan to suit your business needs in 2021. We are ready to work for you. Contact me at This email address is being protected from spambots. You need JavaScript enabled to view it. | 705-527-7666, ext. 225.

 

Boating Industry Canada News Week

 

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

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Changing Scene

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The Marine Retailers Association of the Americas named Desmasdon’s Boatworks, of Pointe ...
The organizers of the Toronto international Boat Show (TIBS) have launched their consumer marketing ...
We wanted to let our Boating Industry Canada News Week Digest readers know about a business ...
AkzoNobel is set to increase its presence in the North American yacht coatings market after ...
Breaking news from Reuters and the investor newsletter TheStreet, we just learned that Electronic ...
While the industry cannot be together for its usual NMMA Canada State of the Industry breakfast, ...
Reinvesting in its business in the Americas, Glomex s.r.l. has partnered with distributor GA ...
Chaparral and Robalo Boats continue to innovate in 2020 by hosting Virtual Sales and Service ...
Navico®, parent company to the Lowrance®, Simrad Yachting, B&G® and C-MAP® brands ...
Mercury Marine, a division of Brunswick Corporation (NYSE: BC), announced that its 1st ...

TANKI WINS PRESTIGIOUS MARITIME UK INNOVATION AWARD

TANKITanki, the start-up company behind a novel environmentally safe sanitary paper designed to prevent blockages in sewage treatment plants and toilets, has won the prestigious Maritime UK 2020 Innovation Award.
 
The award, sponsored by the UK Ship Register, was presented by Dee Caffari MBE in a well-executed virtual event broadcast last week, following live streams from Her Royal Highness The Princess Royal, the Member of Parliament for Plymouth, and Shadow Environment Secretary, Luke Perry MP, and UK Secretary of State for Transport Grant Shapps MP.

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IRIS INNOVATIONS LAUNCHES NEW CMAC RANGE OF ON-BOARD CAMERA AND ALARM MANAGEMENT SYSTEMS

CMAC SystemsIris Innovations, specializing in affordable on-board camera security and situational awareness systems, has announced the launch of the industry’s first, fully-integrated command and control system for boat cameras and alarms – CMAC, as well as IrisControl, a new HTML5 application to run on OneHelm™, a third-party application platform by Garmin®.

Compatible with both analogue IP and HD cameras, Iris CMAC combines all of the main elements of a full-featured security and control system into a very stylish enclosure, complete with high-end waterproof connectors and wood-effect end caps.

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People

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Marine Marketers of America (MMA) today announced the election of new officers and ...
The Center for Sportfishing Policy (CSP), the nation’s leading advocate for saltwater recreational ...
MarineMax recently announced Julie Balzano as the Brand Marketing Manager to oversee marketing ...
It is with great sadness that we announce that Frank Willis Butler, President and Chief Executive ...
Carling Technologies is saddened to announce that its Director of Sales for the Maretron ...
Groupe Beneteau Americas has announced two important executive appointments in their powerboat ...
Furuno USA is mourning the passing of Commercial Sales Representative Jeff Shield. Jeff passed away ...
Maple Leaf Marinas has announced that Peter Hart has joined the company as General Manager of ...
Bernard “Bernie” Luttmer (b. March 20 1945) passed away peacefully with his family at his side on ...
Navico – parent company to the Lowrance, Simrad Yachting, B&G and C-MAP brands – recently ...

THOM DAMMRICH TAKES THE HELM OF CENTER FOR SPORTFISHING POLICY BOARD OF DIRECTORS

Thom DammrichThe Center for Sportfishing Policy (CSP), the nation’s leading advocate for saltwater recreational anglers, is pleased to announce its new chairman of the board of directors, Dr. Thom Dammrich. Dammrich was elected to succeed Robert “Bob” Hayes in the leadership role at CSP’s fall board meeting on Thursday, December 3. The board also elected Dave Pfeiffer, president of Shimano North America Fishing, to lead its Management Committee as chairman.

“Thom Dammrich is a visionary founder of CSP who saw the opportunity to unite the recreational fishing and boating industries through our organization 15 years ago, and he has been our biggest cheerleader...

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